#insight #training #sales

Tourism Strategy + Representation

Conquer SEA with Pear Anderson

The Southeast Asian outbound travel market is set to soar over the next 5 years, and Pear Anderson is uniquely placed to advise both tourism boards and travel companies how to take advantage of this dizzying growth.

With experience in travel agencies, tourism boards, airlines and DMCs, Pear Anderson has a solid network of contacts across Malaysia, Thailand, Singapore, Indonesia, Vietnam and the Philippines, and a growing one in Cambodia and Myanmar.

We welcome both strategic or ongoing projects and offer a bespoke plan tailored to your needs and the specific market you are interested in penetrating.

  • Cambodia Cambodia
  • Indonesia Indonesia
  • Malaysia Malaysia
  • Myanmar Myanmar
  • Philippines Philippines
  • Singapore Singapore
  • Thailand Thailand
  • Vietnam Vietnam

We Work With Tourism Boards

Budgets are usually tight at tourism boards, which is where we come in, helping you to analyse potential opportunities in the market without the costs needed to run an overseas office.

And Destination Management Companies

To penetrate the Southeast Asian market, contacts and persistence are key - Pear Anderson will drive sales and marketing for you in the region, guiding you the whole way with valuable insights.


We believe in action-oriented sales plans, targeting high-potential travel agencies to avoid wasting precious resources. Attendance at B2B travel trade shows is key, and we are highly knowledgeable about which shows are relevant to your business.


Our team take the time to get to grips with your product and what the destination has to offer in-depth. We organise on-the-ground product training, ensuring your customers always have the latest information at their fingertips.


We know that you rely on us for updates on the local markets’ trends, competitors’ moves and analysis of potential key partners. That’s why we put together comprehensive reports written in easy-to-understand language and with actionable points.

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