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Southeast Asia Tourism Strategy & Representation

Your Local Southeast Asia Expert

The Southeast Asian outbound travel market is set to soar over the next 5 years, and Pear Anderson is uniquely placed to advise both tourism boards and travel companies how to take advantage of this dizzying growth.

With experience in travel agencies, tourism boards, airlines and DMCs, Pear Anderson has a solid network of contacts across Malaysia, Thailand, Singapore, Indonesia, Vietnam and the Philippines, and a growing one in Cambodia and Myanmar.

📝Monthly Travel Industry Snapshots »
In-depth reports with analysis and forecasts on the current state of the travel industry

📊 Coronavirus Travel Impact Dashboard »

All key facts summarised - vaccine, economy, analysis & latest travel industry news

Our Services

We offer personalised services and these are the most popular services we provide

Market Research & Strategy

We are experienced in conducting quantitative and qualitative research to achieve your objectives, whether general or specific. We analyse results with our first hand knowledge of the region, giving you market strategies which will directly meet your targets.

Sales Representation

We provide you with sales-driven, on-the-ground representation in the market, giving you access to a wide B2B travel agency network of qualified targets.

Roadshow Management

Manage roadshows Roadshows are pivotal to reach a big audience of travel trade when you have limited time to spend in the market. We can organise the logistics, guest lists and follow up to ensure an effective event.

In-Market Training

Whether you prefer intimate gatherings, or classroom style training sessions, we are passionate about training the trade on how to sell your product’s advantages to increase visitor numbers and spend.


Coronavirus Travel Impact Dashboard

How is the pandemic affecting the Southeast Asia tourism industry

Easy-to-read summary with the key facts and analysis. Latest travel industry news on inbound and outbound tourism to inform your decisions.

Coverage of Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.


Muslim Travel Research & Strategy

Find out more »

Muslim travel encompasses the unique needs of Muslims when they travel, from halal meals to time for prayers. The potential of Muslim travel is enormous: by 2020, the total GDP impact of Muslim travel is set to grow to $183 billion, with total employment of 5.6 million people worldwide.

We help you to be part of the growth in this lucrative sector by providing strategies, insights and stakeholder training on the Muslim market.

Popular Muslim Travel Reports

Work With Us

Tourism Boards

Boost your visitor numbers

Tourism Boards

We help you to analyse potential opportunities in the market without the costs of running an overseas office. We can provide you with ongoing market intelligence, or take a deep dive into specific sectors and markets.

  • Market research
  • Competitor intelligence
  • Destination training
  • Trade engagement
  • Coordination of roadshows
  • Coordination of famil trips

Shopping & Attractions

Increase your visitor numbers and tax free sales

Shopping & Attractions

We help travel agents understand how your product can fit into their leisure and MICE itineraries, giving your product more visibility in the Southeast Asian market.

  • Sales representation
  • Exhibit at B2B trade shows
  • Email marketing
  • Identify B2C advertising and partnership opportunities
  • Coordination of roadshows
  • Coordination of famil trips

Travel Companies

Increase your B2B sales

Travel Companies

To penetrate the Southeast Asian market, contacts and persistence are key. Pear Anderson will drive sales and marketing for you in the region, guiding you the whole way with valuable insights and on- the-ground support.

  • Sales representation
  • Exhibit at B2B trade shows
  • Email marketing
  • Product training
  • Coordination of roadshows
  • Coordination of famil trips