Thailand

The Bangkok Metropolitan Administration’s Air Quality Information Centre reported that all districts of Bangkok exceeded safe levels of PM2.5 matter, with the highest concentration recorded in Bang Rak district

Pattaya City is preparing to sign an MoU with PTT Oil and Retail Business Public Company Limited (OR) to install public electric vehicle (EV) infrastructure across the city

Caretaker PM Anutin instructed the Transport Ministry to terminate two contracts with Italian-Thai Development Plc (ITD) following recent crane collapse incidents – a crane collapse onto a moving train in Sikhio and a crane collapse onto Rama II Road in Samut Sakhon province. The two incidents totalled 34 deaths and 69 injuries

InterContinental Chiang Mai The Mae Ping has appointed Bijayasinee Sirivisutra as its first cultural ambassador. The new role is responsible for developing guest experiences linked to Lanna heritage, managing cultural artefacts within the hotel, and strengthening connections with the local arts community

International digital nomad community on nomad.com ranked Bangkok and Chiang Mai as the top two most popular city globally for digital nomads

Muay Thai Visa Thailand (MTVT), operated by Bangkok’s Sor. Dechapant Muay Thai School, has launched a visa support service to aid foreign students in applying for the Destination Thailand Visa (DTV) through accredited Muay Thai training. Students who enrol in MTVT’s accredited Muay Thai programmes receive all the required documents for their visa applications, including official acceptance letters, verified training schedules, and proof of the instructor and school’s credentials

The Association of Thai Travel Agents (Atta) will hold the “Thailand Tourism & MICE Next 2026” B2B exchange on 23 Jan at IMPACT Arena, Exhibition and Convention Centre, Muang Thong Thani. The event aims to generate an immediate economic impact of 3 billion THB from 3,000 buyer-seller appointments. The event targets 1,200-1,500 total participants, including over 300 overseas buyers, focusing on China, and 500 domestic buyers, as well as 200 Thai tourism operators and representatives from over 25 countries. The event will also include a Next 2026 Forum industry seminar. Atta is partnering with the TAT, the Thailand Convention and Exhibition Bureau, Thai Hotels Association, and Program Management Unit for Competitiveness for this event

At least 32 people were killed and 64 injured after a construction crane fell on a moving Bangkok-Ubon Ratchathani express train passing through Ban Thanon Khot in Sikhiu district

The Geo-Informatics and Space Technology Development Agency reported that red (seriously harmful) levels of PM2.5 matter were recorded in Bangkok and 20 provinces, with 54 total provinces recording unsafe levels

TAT is partnering with Tencent and WeTV to create entertainment programmes highlighting Thailand’s destinations and culinary scenes. The initiative is under the Play the New Thai Way campaign, aimed at Chinese tourists, especially Gen Y and Gen Z. The programmes include Tasteful Thailand, a food travel variety program, and Forever by Your Side, a travel-themed dating program, both of which will be broadcast on Tencent Video and WeTV. TAT also partnered with Sichuan TV to produce a television commercial featuring KOL Chu Yi, showcasing Bangkok and Phang Nga

The Thai Cabinet has endorsed the official documents proposing Chiang Mai’s cultural landscape, known as “Chiang Mai, the Capital of Lanna”, for nomination as a UNESCO World Heritage site. The Cabinet has instructed the Ministry of Natural Resources and Environment, through the Office of Natural Resources and Environmental Policy and Planning, to submit the nomination documents to the World Heritage Centre in Paris by 30 Jan. The proposed heritage site includes eight locations, grouped into three main components: • Chiang Mai city and its key historical sites, including Wat Chiang Man, Wat Chedi Luang and Wat Phra Singh, as well as heritage sites outside the old city such as Wat Suan Dok • Wat Umong, Suan Phutthatham Park, and Wat Phra That Doi Suthep • Wat Mahabodharam, also known as Wat Chet Yot

The Tourism Ministry reported that Thailand has welcomed 1,121,549 international arrivals from 1-11 Jan, generating 55.03 billion THB in tourism revenue. Malaysia was the top source market with 117,039 visitors, followed by China (112,204), Russia (109,600), India (77,455), and South Korea (55,262; +47% WoW). In the week of 5-11 Jan, Thailand welcomed 745,158 international arrivals, +2.78% WoW, averaging around 106,541 tourists per day

Son of late Thai collector Petch Osathanugrah finally opened Dib Bangkok in Klong Toey district. The collector, who amassed over 1,000 artworks, died in 2023 before he could finish his private museum

Sri Lanna National Park has implemented strict new safety measures on boat tours at the “Floating Rain Tree” attraction in Mae Ngat Comboon Chon dam, following a recent collision. The park introduced 13 mandatory rules, limited the number of licensed boat guides to 66, and set a registration deadline of 17 Jan. All boats must undergo inspection, be properly registered, and display clear identification numbers. The park also established a “floating checkpoint” to verify licences and guide IDs, installed buoys to separate inbound and outbound lanes, and added international‑standard navigation lights. All boats must be equipped with green, red, and white navigation lights and onboard flashlights by 22 Jan. The dam will be closed annually from 1 Apr-31 May to allow natural recovery

TAT aims to strengthen its Healing is the New Luxury global campaign in 2026, as well as the Suk Thun Tee, Tee Tiew Thai campaign for domestic travellers to stimulate high-value travel. TAT plans to attract long-haul travellers through the NIYOM strategy – New experience-led journeys, Inclusive hospitality standards, readiness as a Year-round destination, strong cultural Originality, and a focus on Meaningful travel. Short-haul markets will see market-specific engagement, expanded niche, and high-value segments. TAT also seeks to advance the Digital Tourism Ecosystem, including through the Amazing Thailand SuperApp and AI-driven traveller matching. A national Stakeholder Portal will allow tourism suppliers to present products and services more effectively

Political parties have started to announce policies surrounding economy and tourism ahead of the general election: • The People’s Party is pushing policies for structural reform and anti-corruption measures. A party-list candidate and economic team member of the People's Party, said Thailand's tourism sector traditionally faces three key challenges: around 70% of tourism revenue is concentrated in only five provinces; overdependence on natural attractions reducing repeat visits; and the issue of foreign businesses using nominees. The party is pushing for more man-made destinations, proposing projects in 5-10 locations, each with a min. investment of 1 billion THB and a completion timeline of 3-4 years. The party also seeks to prioritise development in at least 25 secondary provinces, with an allocation of 200 million THB per province • The Pheu Thai Party aims to promote high-value service sectors, including hospitality and tourism. Pheu Thai's candidate for Chiang Mai stressed the need to increase both tourism spending per pax and arrivals. The party is considering several large projects, including a plan to host F1 race in Thailand, and the casino-entertainment complex bill, which would lead for new man-made attractions such as venues for concerts, events, and retail. The party will support more local and major international events to position Thailand as a year-round destination. It would also push for Thailand to become a medical and wellness tourism hub, as well as infrastructure projects such as new airports in chiang Main and Phuket • Caretaker Tourism Minister and Pheu Thai's candidate for Chiang Mai said some tourism policies should be continued from the current government, such as the redistribution of income from key cities to other areas through developing integrated tourism routes and removing accessibility challenges. He added that there are many unfinished tourism plans to pursue, such as the collection of tourist fees. He said stricter standards for operators should be enforced to improve tourism supply, as well as strengthening tourist confidence in safety and service quality >>

The night curfew in Narathiwat province has been lifted, just one day after it was imposed following an incident of coordinated bombings and arson in Narathiwat, Pattani, and Yala. Authorities expressed confidence that they had control of the situation

Malaysians in Narathiwat, Thailand, are advised to follow the curfew imposed by the Thai government from 9pm to 5am following several bombing incidents in 11 petrol stations. Malaysians were also advised to defer their visit to Narathiwat, Yala, and Pattani provinces until the situation resolves

TAT has launched the “Fur Season Escape” project to promote premium pet-friendly tourism, offering pet parents special benefits and activities from hotels, attractions, cafes, and other venues. Pet-friendly tourism is one of TAT’s key tourism strategy for 2026, targeting high-potential market segments. TAT’s survey showed that people travelling with their pets spend around 20% more per trip than general travellers. TAT has partnered with Pet Friendly Thailand, KTC, InterContinental Hua Hin Resort by IHG, ARAK Animal Hospital, and Centara Life Cha Am Beach Resort Hua Hin, among others, for the project

Thailand has officially begun the countdown to the ASEAN Para Games Thailand 2025, which will be held from 20-26 Jan in Nakhon Ratchasima

The Provincial Disaster Prevention and Mitigation Office in Phuket reported that a tour speedboat collided with a trawler between Koh Khai and Koh Phi Phi in Krabi province, injuring 22 people – 3 Thais and 19 foreigners. One Russian was in a critical condition and later died. The speedboat was operated by A Timer tour company and was carrying 3 crew, 2 guides, and 50 tourists, mostly Russians

TAT outlined its 2026 strategy under the “Thailand Tourism Next” framework, focusing on Value over Volume and a target of generating 3 trillion THB in tourism revenue. The strategy follows the “Amazing 5 Economy” framework: Life Economy, Sub-Culture Economy, Night Economy, Circular Economy, and Platform Economy. It will be reinforced by five marketing strategies: brand confidence, premium destination positioning, airline partnerships, targeted communications, and balanced risk management. TAT also plans to expand year-round events, promote high-value domestic travel, develop green destinations, strengthen international long-haul and short-haul markets, and advance its role as a digital intelligence hub

China Trading Desk’s survey showed that South Korea, Vietnam, and Thailand are the top three most popular destinations for Chinese tourists in 2026. Mainland Chinese travellers are projected to take around 165-175 million cross-border trips in 2026, up from 155 million in 2025

The Defence Minister announced that Thailand will keep its military forces along the Cambodian border for at least one year to safeguard national sovereignty despite the ceasefire. He added that Thailand is committed to the ceasefire but would address any land encroachment or violation of national interests by Cambodia

The United States has pledged $45 million in ceasefire aid package to support Thailand, and Cambodia, with $20 million to combat drug trafficking and scams, $15 million USD for border stabilisation and help local communities, and $10 million USD for demining and clearing unexploded ordnance

TAT released a teaser for a promotional campaign featuring Thai K-pop star Lalisa “Lisa” Manobal, the Amazing Thailand Ambassador. The campaign is being held under the theme “Feel All The Feelings”, and will feature stories about Lisa’s return to Thailand, following a journey of rest and renewal. The full video is set to be released on 28 Jan at an official launch event and on all Amazing Thailand online platforms

Financial publication Longtunman projected that the “Disneyland Thailand” proposed development could reach an estimated value of 100 billion THB. Disneyland Thailand, if executed, would likely operate under a licensing structure similar to Tokyo Disneyland, which is owned and managed by the Oriental Land Company rather than The Walt Disney Company

Managing Director of C9 Hotelworks reported that Thais still visited Eastern provinces during the holiday period despite the Thai-Cambodian border dispute. Chon Buri, Rayong, Chanthaburi, Trat, Sa Kaeo, Prachin Buri, Nakhon Nayok, and Chachoengsao welcomed 47.7 million visitors in Jan-Nov, comprising 36.9 million domestic tourists, +5.5% YoY, and 10.8 million international tourists, -11.2% YoY. Revenue fell 4.6% YoY to 374 billion THB. Average occupancy rate for hotels in Eastern provinces in 2025 remained similar to 2024 at around 73%. President of the Trat Tourism Association said travel sentiment only improved a little for the remaining high season despite the ceasefire announcement in late Dec. He added that hotel occupancy should surpass 80%-85% in the high season, but operators have been unable to increase room rates to generate as much income as in 2024

The countdown for the PT Grand Prix of Thailand 2026 has begun. The race will be held from 27 Feb-1 Mar at the Chang International Circuit in Buri Ram and will be the opening race of the 2026 MotoGP season. A pre-season test will be held at the circuit from 21-22 Feb

The University of the Thai Chamber of Commerce (UTCC) reported that Consumer Confidence Index (CCI) stood at 51.9 in Dec, down from 53.2 in Nov, the first decline in four months. The decrease is attributed to border clashes with Cambodia and domestic political instability, as well as slow economic recovery, high costs of living, and recent severe floods in Central and Southern regions

The Tomorrowland festival will be held from 11-13 Dec at Wisdom Valley in Bang Lamung, Chonburi. The site will be developed into a full Tomorrowland venue, with a planned capacity of over 50,000 attendees daily. Pre-registration for the festival opened on 8 Jan, and will be followed by hotel package sales on 28 Feb and general ticket sales on 7 Mar. Tomorrowland is operated by Belgium-based entertainment firm WEAREONE.world

The Deputy PM said Thailand is exploring the possibility of attracting a Disneyland theme park to the Eastern Economic Corridor (EEC), aiming to create a “powerful tourism magnet” that could boost tourism numbers and strengthen transport infrastructure. He noted that the concept has generated interest from Thai investors. He said that they will “first invite Disney to invest directly, but if it does not do so, a licence could be purchased to operate the project instead”

The board of Thai Airways International (THAI) has appointed four subcommittees – the executive committee, risk management committee, nomination and remuneration committee, and audit committee. The board is expected to hold a regular board meeting on 19 Jan, followed by a general meeting in Feb

The Treasury Department announced that it will offer free admission throughout Jan on all five of its museums – Coin Museum and Bang Lamphu Museum in Bangkok’s Phra Nakhon district, the Talad Noi Museum in Samphanthawong district, and the Treasury Museums in Chiang Mai and Khon Kaen

The management of Wat Arun in Bangkok issued an apology following complaints about improper behaviour of local photographers shooing other visitors away when taking pictures of clients dressed in traditional Thai costumes. Management said photographers providing services within the temple grounds will now be required to “undergo training in proper conduct and appropriate practices in accordance with the Temple’s regulations”

TAT has appointed Thai actor, model, and celebrity Mean Phiravich Attachitsataporn to lead the Thailand Co-Creator initiative under the Trusted Thailand framework. The project aims to craft real travel experiences into authentic digital narratives for global audiences. Over 20 creators, KOLs, and influencers from Thailand and ten international markets from Asia and Oceania will be invited on a coordinated content trip from 23-25 Jan across five high-potential routes: Kanchanaburi; Lampang–Chiang Mai; Sakon Nakhon-Nakhon Phanom; Surat Thani; and Songkhla. The Thailand Co-Creator initiative is expected to generate over 100 million impressions

Assistant Governor for Monetary Policy at the Bank of Thailand said Thailand’s economy slowed in 2025 and is expected to remain sluggish in 2026. The Monetary Policy Committee (MPC) has decided to cut the policy rate to 1.25%, a level seen only during the pandemic. Senior Director of BOT’s Macroeconomic Department projects Thailand’s economy to grow 2.2% in 2025, slowing to 1.5% in 2026, before growing to 2.3% in 2027. She noted structural dependence on external sectors, with exports accounting for about 60% of GDP and tourism about 8%

Chief Executive of BDMS Wellness Clinic and BDMS Wellness Resort believes that the wellness trend will continue growing globally over the next five years. Thailand recorded the fastest annual growth rate at 28.4%, far above the global average of 7.6%, with the sector generating over 120 billion THB annually. He noted stronger competition in the sector, including within the region by countries like Singapore, Malaysia, and Indonesia

A group of entertainment venue operators in Patong and Phuket submitted a complaint to Phuket’s Damrongdham Centre, calling on the provincial governor to investigate officers collecting bribes from operators during the New Year holiday, including to stay open late or to run unlicensed businesses

Fire destroyed 22 fully refuelled speedboats belonging to 13 different operators at Chalong Pier in Phuket. No casualties were reported, with financial damage estimated at 38 million THB

The Bank of Thailand said there is “a lot of uncertainty” in 2026, with challenges such as an appreciating currency, US tariffs, high household debt, border conflict with Cambodia, and political uncertainty ahead of elections in early Feb. BOT expects GDP growth in H2 2025 to reach 1.3% YoY. The Commerce Ministry reported that headline consumer price index (CPI) fell 0.28% YoY in Dec, vs 0.49% in Nov, while core CPI rose 0.59% YoY in Dec

Khiri Travel has received the Global Sustainable Tourism Council (GSTC) certification across all destinations where it operates – Thailand, Indonesia, Vietnam, the Philippines, Cambodia, Laos, Myanmar and Sri Lanka

Minor Hotels will take over management of NH Hua Hin from 16 Jan 2026. The hotel comprises 152 rooms and suites. NH Hua Hin will become the fourth NH Hotels and Resorts property in Thailand

The Thailand Convention and Exhibition Bureau (TCEB) sets a 20,000-ton carbon emission reduction target by 2030. It reported that Thai business events industry avoided 2,446 ton carbon emissions across 232 events, +313% YoY

President of the Association of the Chon Buri Tourism Federation expressed concern of heavy traffic for the Tomorrowland festival, which will be held at Wisdom Valley area of Khao Mai Kaeo. He noted that there is not enough accommodation in Wisdom Valley, so most visitors will likely stay in Pattaya city hotels. He warned that “authorities should plan ahead to provide convenient transport for attendees” as Pattaya is already experiencing heavy traffic during peak periods

13 student pilots won a lawsuit against Nok Air regarding a requirement for additional training charges outside a contract for co-pilot employment. The Court of Justice ordered compensation of one-third of 32.5 million THB in total damages, accounting for around the 2.5 million THB each invested in the pilots’ initial training for a commercial pilot licence (CPL). The pilots plan to appeal to increase the compensation to half of total damages. Nok Air plans to appeal the verdict and file a defamation lawsuit against the pilots

The Civil Aviation Authority (CAAT) is looking to remove age limits for aircraft used in commercial operations, shifting to an “airworthiness” standard used in international practices. The move could ease the process for airlines to bring aircraft into service and expand operations. Thai airlines are expected to take delivery of at least 200 aircraft over the next 2-3 years

A draft on an amended Health Ministry regulation on “controlled herbs” stated that sales of cannabis will only be allowed at medical facilities, shops selling herbal products, pharmacies, and through traditional medicine practitioners. The Public Health Minister said the amendment is under legal review, but did not give a timeline on the signing and implementation

The Ministry of Natural Resources and Environment (MNRE) reported that Thailand’s national parks and nature sites saw over 1.5 million visitors between 31 Dec-4 Jan, including 1.2 million in national parks, nearly 250,000 in zoos, and tens of thousands in botanical gardens and fossil museums. Khao Yai National Park was the top destination with 121,169 visitors, followed by Khlong Lan, Doi Inthanon, Phu Hin Rong Kla, and Hat Noppharat Thara-Mu Ko Phi Phi National Park

The Civil Court has revoked a temporary injunction against Thai Airways International (THAI), allowing its newly appointed 15-member board of directors to assume duties, overseeing key aircraft procurement and the U-Tapao MRO project

Thai Airways International (THAI) received its first Airbus A320neo, which it plans to deploy on the Bangkok-Singapore route from 22 Jan. The aircraft is the first of 32 planned to be delivered to the airline, and among the first out of 10 to be operated under a lease agreement with AerCap. The A321neo can reduce fuel consumption and CO2 emissions per seat by up to 20%, and is certified to use sustainable aviation fuel (SAF)

Bangkok Airways launched its new corporate vision: “Leading Aviation with Responsibility, Delivering Services with Sustainability”. Bangkok Airways PCL’s President stated that the vision acts as a “key framework guiding the organisation’s operations in alignment with the current business landscape, while supporting long-term growth”. He added that the airline has established the 5S core missions to achieve the vision: Safety, Service, Staff, Synergy, and Sustainability

Chairman of the Business of Creative and Event Management Association said that Thailand can still compete with Vietnam’s growing MICE sector, noting that Thailand still has a larger total area for event spaces and more diverse venues than Vietnam. He added that Thailand should continue investing in infrastructure, while also elevating local events to an international level

The Designated Areas for Sustainable Tourism Administration (DASTA) has launched “The Soul of Thailand” campaign, featuring nine travel routes across nine designated areas for sustainable tourism – Chiang Rai, Nan, Sukhothai, Loei, U Thong, Bang Kachao, Pattaya, Koh Chang, and Songkhla

Thai schools in northeastern provinces bordering Cambodia has reopened following the ceasefire agreement, after being closed for about a month due to the border clashes

President of the Phuket Tourist Association said that 2025 was “the best high season Phuket has seen in the past five years”. He noted that tourism growth from late 2025 and forecast into Q1 2026 has surpassed pre-pandemic levels in terms of visitor numbers and per-capita spending, driven by an expansion of direct international flights and various world-class events held in Phuket. He reported that Phuket is seeing between 60,000-80,000 arrivals per day during peak periods. He added that the private sector and the TAT are now aligned in their strategy, no longer “chasing headline visitor numbers” but instead focusing on “tourists who stay longer, spend more, and travel responsibly”. Phuket expects international arrivals to reach 5-6 million in 2026, while revenue is expected to increase to around 605 billion THB. TAT Phuket expects the island to welcome over 325,000 visitors from 31 Dec-4 Jan, with average hotel occupancy reaching 80.76%. Average length of stay is estimated at 4.01 days, with foreign visitors accounting for 70% of total visitors. Revenue from domestic tourists during the New Year period is expected to reach 1.14 billion THB. Phuket has welcomed 12.74 million visitors in Jan-Nov, generating 491.6 billion THB in tourism revenue. Average occupancy rates reached 76.49%, rising to nearly 79% in Nov. International tourists accounted for 74% of total visitors, with top source markets being Russia, China, India, the UK, and Australia. Average daily spending stood at 8,700 THB per pax – 9,100 THB per day for foreign tourist and 5,100 THB for domestic visitors

The State Railway of Thailand (SRT) added four special trains to accommodate the influx of passengers returning from New Year holidays. SRT Deputy Governor reported that there were 95,389 passengers on 2 Jan, including 45,286 outbound and 50,103 inbound passengers. The southern line was the busiest with 33,126 passengers, followed by the northeastern line (23,892), northern (17,159), eastern (11,038), Mahachai (7,634) and Mae Klong line (2,540)

Phuket has officially launched the “Smart Pier” registration system for boat passengers on 23 Dec, aiming to improve safety and create a fully traceable passenger registration system

The Finance Ministry reported that the “Half-Half Plus” co-payment scheme has ended with the participation from 19.76 million users and total spending reaching 84.19 billion THB. The Fiscal Policy Office data showed that consumer spending reached 42.81 billion THB, including over 41.25 billion THB at general retail stores and 1.56 billion THB through food delivery platforms. Government co-payments reached 41.38 billion THB, including nearly 39.9 billion THB in retail purchases and 1.48 billion baht in food delivery transactions. A total of 999,350 merchants joined the scheme, including 89,799 restaurants and beverage shops that accepted payments through food delivery platforms. The Finance Ministry estimated the scheme’s spending to have added about 0.2 pp to economic growth in 2025

TAT’s Trat Office expects Trat to welcome 46,925 local and foreign visitors from 31 Dec 2025-4 Jan 2026, generating around 413 million THB in tourism revenue, including 224.78 million THB from domestic tourists and 188.68 million THB from international tourists. Average occupancy is expected to reach 77.26%, while average stay is expected to stand at 1.98 nights. Foreign visitors account for an average of 26.59% of arrivals

The Transport Ministry reported that over 8.2 million passengers used public transport nationwide from 30 Dec-1 Jan, -3.9% YoY. Domestic travel accounted for 7.45 million passengers, with rail services recording the highest demand, particularly on northern and southern routes. International travel recorded 809,000 passengers, -4.6% YoY. Authorities recorded 684 road accidents during the holiday period, resulting in 91 fatalities and 774 injuries

The Royal Gazette announced that the referendum day on the Constitution will be held on 8 Feb, the same day as the general election. Voters will cast another ballot on whether they favour the writing of a new Constitution to replace the current charter

The Tourism Ministry reported that: • Thailand welcomed 32,974,321 international arrivals in 2025, -7.23% YoY, generating 1,536,574 million THB, -4.71% YoY. • There were 202.37 million domestic trips, +2.70% YoY, generating 1,166,761 million THB, +3.69% YoY • Malaysia was the top international source market with 4,520,856 arrivals (-8.71% YoY), followed by China (4,473,992 arrivals; -33.55% YoY), India (2,487,319; +16.82%), Russia (1,898,837; +8.80%), and South Korea (1,555,227; -16.79%). • China generated the most tourism receipts at 249,875 million THB (-31.54% YoY), followed by Russia (113,950 million THB; +9.77%), India (93,862 million THB; +22.61%), Malaysia (88,646 million THB, -15.53%), and the UK (74,515 million THB; +21.70%) • Several markets set new arrival records, including India (2,487,319 visitors), Russia (1,898,837), the UK (1,083,162), Germany (965,898) and France (816,935)

The Board of Investment (BOI) has approved investment promotion for WeAreOne.World (Thailand) Co., Ltd. to host the Tomorrowland festival, set to be held in Dec 2026 near Pattaya, Chonburi province. The festival is planned to run for three days and is expected to attract up to 50,000 attendees per day, of which 60% are projected to be international guests. The event is expected to generate at least 21 billion THB in economic value over 5 years

The Heart Light Festival is being held in Chiang Rai from 20 Dec 2025-24 Jan 2026, featuring seven light installations across Mueang Chiang Rai, as well as over 30 local shops offering food and crafts

The 22nd Chiang Rai Flower Festival is being held at Nakhon Chiang Rai Beach Park, Mueang District from 26 Dec 2025-18 Feb 2026, with a “Music in the Park” event organised every Saturday during the period. The ASEAN Flower Festival – Wiang Chai Zone is being held at Nong Luang Public Park, Wiang Chai District from 19 Dec 2025-7 Jan 2026

Thailand has released 18 Cambodian soldiers held since Jul as part of a truce deal. Thailand’s Foreign Ministry said the action was done "as a demonstration of goodwill and confidence-building". Cambodia’s Defence Ministry “remains hopeful that this release will significantly contribute to building mutual trust”

The Laem Ngop Ferry Terminal in Trat province reportedly saw a significant traffic congestion on 30 Dec. Both international and domestic tourists lined up to purchase ferry tickets to Koh Chang, causing traffic queues of over 1km

The Tourism Ministry reported 32.6 million international arrivals as of 28 Dec, over -7% YoY, generating 1.5 trillion THB. Malaysia was the top source market with 4.5 million arrivals, followed by China with 4.4 million and India with 2.5 million. TAT Governor expects full year international arrivals to reach 32.8 million, generating revenue of 1.52 trillion THB, down from 35.5 million arrivals and 1.67 trillion THB in 2024. TAT targets 36.7 million international arrivals in 2026, with short-haul visitors expected to account for over 70% of total international arrivals. Chinese arrivals are targeted to reach 6.7 million, same as 2024 numbers

The Cambodian and Thai foreign ministers met with the Chinese Foreign Minister in Yunnan from 28-29 Dec following the signing of a joint statement agreeing to a ceasefire. The Chinese Foreign Minister said both sides are committed to de-escalate the situation and improve bilateral relations. The three-way discussion led to three consensuses: 1. All parties should look ahead and move forward together 2. Progress should be steady and incremental, avoiding stagnation 3. Rebuilding mutual trust is paramount

The Cambodian and Thai foreign ministers met with the Chinese Foreign Minister in Yunnan from 28-29 Dec following the signing of a joint statement agreeing to a ceasefire. The Chinese Foreign Minister said both sides are committed to de-escalate the situation and improve bilateral relations. The three-way discussion led to three consensuses: 1. All parties should look ahead and move forward together 2. Progress should be steady and incremental, avoiding stagnation 3. Rebuilding mutual trust is paramount

President of the Hat Yai-Songkhla Hotel Association said many hotels in Hat Yai are still assessing whether they can afford to reopen following the severe flooding. He noted that one long-established hotel has decided to close permanently due to high renovation costs and concerns of repeat flooding in 2026. He added that the “damage from the floods is far worse than COVID”, with hotels suffering structural problems that require signification renovation works

Phuket has tested its proposed “boat taxi” service that connects Phuket International Airport with Patong, aiming to reduce road traffic, especially on key routes between the airport and Patong

Secretary-General of the Association of Thai Travel Agents (Atta) believes that if the Thai baht strengthened beyond 30 to the USD, it would make Thailand noticeably more expensive for international travellers compared to major competitors like Japan and Vietnam, noting that it would “weigh on tourism for a long period”

The Interior Ministry has instructed governors nationwide to strengthen safety measures for the New Year holiday period, including strict controls on fireworks and floating lanterns, and a crackdown on firing guns into the air. Authorities have also been ordered to tighten enforcement at hotels and entertainment venues, including entry bans on those under 20, prohibitions on weapons and drugs, and checks to ensure readiness of emergency exits and firefighting equipment

TAT has launched the TravelGreenThailand.com platform, aiming to promote eco-friendly and responsible travel experiences in Thailand

TAT has set its 2026 targets at 36.7 million international arrivals and 205 million domestic trips, generating around 2.78 trillion THB in total tourism revenue, +7% YoY

TAT is collaborating with the National Innovation Agency (Public Organisation) to launch the “Amazing Thailand Innovation Gadget” platform, the country’s first-ever tourism innovation repository, which compiles tourism-related technologies and solutions in one centralised space, including route-planning technologies, accommodation booking systems, and tourist-data management, as well as experience-creation tools that personalise journeys and enhance engagement

The Department of Business Development (DBD) said that experiential tourism still has strong potential, with continuous improvement in investment per company and operating results despite a slowdown in new business registrations in 2025. There were 1,193 new legal entities were registered in the category from Jan-Nov, down 241 or -17% YoY. Total registered capital reached 2.104 billion THB, down 489 million baht or -19% YoY. Thailand currently has 13,691 legal entities operating in experiential tourism, with total registered capital of 55.447 billion THB

The Department of Highways has inaugurated the Fifth Thai-Lao Friendship Bridge, which connects Bueng Kan Province in Thailand with Bolikhamxay Province in Laos

An 800-drone light show is scheduled to be held at Pattaya Beach on 29 Dec, while a fireworks display is scheduled for 31 Dec

The Department of Highways announced that 39 complimentary camping sites are available nationwide for the New Year holidays from 26 Dec 2025-5 Jan 2026

The Tourism Authority of Thailand (TAT) has launched the “Smile@South Malaysia-Thailand Caravan” to restore travel confidence among Malaysian visitors and stimulate tourism in Hat Yai during the New Year holiday period. A convoy of 30 cars and 22 big bikes from Malaysia with over 100 participants, took off from the Buri Sriphu Hotel in Songkhla province. Thailand welcomed 4,378,522 Malaysian tourists from 1 Jan to 21 Dec

State-owned Transport Co reported that 134,280 passengers travelled by bus on 26 Dec, comprising 79,608 outbound journeys from Bangkok and 54,672 inbound trips. A total of 6,888 bus services were operated, comprising 3,632 outbound and 3,256 inbound services. An estimated 100,000-120,000 passengers are expected to travel on 27 Dec on 6,000 bus services. Transport Co has arranged 800-1,000 additional non-scheduled buses to accommodate the influx in demand

Thailand and Cambodia signed a 16-point ceasefire agreement on 27 Dec, agreeing on de-escalation measures, as well as the mechanisms for the implementation and verification of de-escalation measures

Co-Founder of Mee Laph restaurant in Ubon Ratchathani reported that its sales on GrabFood grew steadily, and revenue more than doubled during the "Khon La Khrueng Plus" co-payment scheme. Fresh pasta restaurant Pastabo recorded its highest sales since launch after joining the co-payment scheme with GrabFood, with an average daily revenue surpassing 50,000 THB

The border town of Betong saw an increase of visitors during the Malaysian school holidays and year-end period, with spending estimated at over 20 million THB

TAT reported that the Vijit Chao Phraya 2025 festival attracted over 1.7 million visits and generated at least 5.5 billion THB in revenue over its 45-day run. The event acted as a pilot for the government’s “night economy” initiative, which aims to encourage overnight stays and extend visitors’ spending hours

Agoda reported that accommodation searches made in Oct show significant growth for stays between Nov 2025-Feb 2026 compared with earlier, warmer months. Sharp increases are seen for destinations known for hiking and cooler climates, such as Chiang Mai (+254%), Tak (+230%), Loei (+190%), and Kanchanaburi (+95%)

Bank of Thailand and Visa Thailand’s “Data-Driven Insights into Tourist Payment Behaviours” whitepaper showed that: • International tourism contributed approximately 9% to Thailand’s national GDP in 2024, generating an estimated 1.7 trillion THB in revenue • Nearly 50% of inbound visitors originated from five key source markets – China, Malaysia, India, South Korea, and Russia • Accommodation was the top tourist expenditure, accounting for 35% of total spending, followed by F&B at 23% • Card payments reached a record value of 327 billion THB in 2024, accounting for 20% of total tourist transaction value • Visitors from Malaysia and South Korea showed a strong preference for card payments, including for low-value purchases, while Indian tourists balance card usage with high levels of cash withdrawals

TAT projects spending during the New Year holiday to reach 70-76.5 billion THB, down 2%-9% YoY due to border conflict and recent flooding in the South. International arrivals are expected to reach 1.4-1.5 million between 20 Dec-1 Jan, down 6%-12% YoY, with revenue dropping to 51.6-58 billion THB, down 4%-15% YoY. Middle- and long-haul visitors recorded a 6% increase in seat reservations during the period. Domestic trips and revenue between 31 Dec-4 Jan are expected to grow 7% YoY to 4.96 million trips and 18.5 billion THB. TAT’s nine countdown events are expected to generate 4.83 billion THB, +8% YoY, from 859,300 domestic trips

TAT Governor said that caravan tours from Singapore and Malaysia are scheduled to visit Hat Yai for the first time since the severe flooding. New Year countdown events are also scheduled in nine areas in the South, including the “Amazing Thailand Su-Ngai Kolok Countdown 2026” in Narathiwat and “Hat Yai Light Up Countdown”. TAT is also supporting countdown events in other locations, such as Bangkok, Hua Hin, Roi Et, Nakhon Si Thammarat and Kamphaeng Phet. The Amazing Thailand Ambassador campaign featuring Thai singer Lalisa “Lisa” Manobal is scheduled to launch on 29 Jan, attended by nearly 100 influencers and international KOLs. The UFO Festival will be held at Khun Dan Prakarnchon Dam in Nakhon Nayok province in Feb

Analysts project that the Thai baht could appreciate to 30 to the USD in the short term due to a surge in international gold prices to a record high, driven by broad weakness for the USD

The University of the Thai Chamber of Commerce’s survey, conducted between 16-21 Dec among 1,300 respondents, found that: • 58.8% do not plan to travel outside their local areas, 20.5% remain undecided, and only 20.7% plan to travel • Among those planning trips between 30 Dec 2025-4 Jan 2026, most said they would return to their home provinces, while others plan to travel for leisure or combine travel with family visits. • Trips are mostly short-distance, mostly within central Thailand, followed by the North, Northeast, Bangkok and surrounding areas, and the South • Over 50% of respondents plan to visit mountainous destinations • 61% said they would travel with family members • 73.9% of respondents said their spending would go toward socializing and parties, followed by religious merit-making and purchases of alcohol and wine • Over 70% of younger respondents said they planned to spend money on themselves • Over 70% of respondents said they expect to spend about the same amount as last year, due to weak economic outlook, higher prices, and the need to save money • Total New Year spending in 2026 is estimated at 111.6 billion THB, +2.1% YoY, the slowest growth rate in four years but the highest spending level since 2019 • Social activities are expected to account for 16.2 billion THB in spending, ahead of religious merit-making at 10.5 billion • Overseas travel is expected to focus on short-haul destinations to reduce costs • Most respondents expect economic growth in 2025-2026 to stand at 1.5%-2% • Q1 2026 is expected to be critical in determining whether Thailand’s economy can grow above 2%, potentially supported by election-related spending of 40-60 billion THB and easing global risks

Chinese arrivals to Thailand fell 33.8% in Jan-Nov, coming in at only 4.1 million arrivals. TAT and tourism operators jointed the China International Travel Mart 2025 at the Hainan International Convention and Exhibition Centre in Haikou city. Deputy General Manager at Hainan Wenhua Travel said safety is the key factor for Chinese tourists when making travel decisions. He said TAT’s "Zhong Tai Yi Jia Qin" or "China and Thailand Are One Family" campaign has somewhat helped the market through strengthened marketing activities, sales promotions, and various cultural events and festivals

The Association of Thai Travel Agents (Atta) expects international arrivals to Thailand to reach 39 million in 2026, including 9 million Chinese tourists. Atta will organise the “Thailand Tourism and Mice Next 2026" trade show on 23 Jan, with 1,200-1,500 participants from Thailand and overseas, generating an expected at least 3 billion THB in revenue. Atta president said TAT, Thailand Convention and Exhibition Bureau, and other partners covers half of the 10 million THB budget to host the event. Of the 300 international buyers, most are from Asia, including 100 from China. Around 250-300 Thai tourism operators are expected to join the event

TAT will launch its new global campaign, “Healing Journey Thailand”, in Jan 2026, under the “Experience Thailand: Celebrity & Lifestyle Stories” initiative. The new campaign will focus on “wellness-led luxury travel narrative” and will be launched in collaboration with British singer-songwriter Henry Moodie. TAT is planning strategic media partnerships with AXN Asia, WWD (Women’s Wear Daily) and Condé Nast Traveller to expand global reach for the campaign

Caretaker PM Anutin Charnvirakul has been selected as Bhumjaithai Party’s prime ministerial candidate for the general election on 8 Feb

TAT will launch a teaser advertising film featuring Amazing Thailand Ambassador Lalisa “Lisa” Manobal in early Jan

The Chief of Ranong Immigration Police stressed that foreigners staying on visa-free, visa exemptions, and tourist visas are not permitted to accumulate more than 150 days of stay per year, regardless of the entry channel used. He noted that enforcement against “visa runs” will be tightened at land border crossings, such as the Ranong checkpoint

The Geo-Informatics and Space Technology Development Agency (Gistda) reported that PM2.5 levels reached unsafe levels in Bangkok and 26 provinces on the morning of 23 Dec

TAT issued a Travel Advisory to inform that security measures are in place in seven provinces along the Thailand–Cambodia border: Ubon Ratchathani, Si Sa Ket, Surin, Buri Ram, Sa Kaeo, Chanthaburi, and Trat. Curfew in five Trat districts – Khlong Yai, Bo Rai, Laem Ngop, Khao Saming, and Mueang Trat – has been lifted as of 16 Dec. Martial law remained in effect in Mueang Chanthaburi, Tha Mai, Makham, Laem Sing, Kaeng Hang Maew, Na Yai Am, and Khao Khitchakut districts of Chanthaburi, as well as in Khok Sung, Ta Phraya, Aranyaprathet, and Khlong Hat districts of Sa Kaeo. Curfew remained in four Sa Kaeo districts, effective 10 Dec until further notice. Domestic and international transport services – including air, rail, bus, and marine transport – remained operating as normal. The State Railway of Thailand (SRT) has made temporary adjustments to services in affected areas, including closing Aranyaprathet Railway Station from 21 Dec until further notice. Transport Company Limited temporarily closed the Kantharalak Bus Terminal in Si Sa Ket

Ambassador of Kazakhstan to Thailand met with Thailand’s Permanent Secretary of the Ministry of Foreign Affairs to review current state of bilateral relations. Both sides expressed interest in strengthening and expanding cooperation in 2026, including economic cooperation, digital cooperation, and transport connectivity

The Thailand International Boat Show will be held from 15-18 Jan 2026 at the Phuket Yacht Haven Marina, while the Thailand Yachting Conference will be held on 14 Jan 2026 at The Slate, Nai Yang Beach

Visitor numbers at Phanom Rung and Muang Tam temples in Buriram province have fallen by almost 80% since Thai-Cambodian clashes restarted on 8 Dec

Foreign ministers from the Association of Southeast Asian Nations (ASEAN) met in Kuala Lumpur on 22 Dec to discuss the Thai-Cambodian conflict, calling on both sides to “exercise maximum restraint”. Thai and Cambodian defence officials will hold ceasefire talks on 24 Dec

Cambodia has reported that more than half a million Cambodians have been displaced due to the ongoing Thailand-Cambodia conflict, whilst around 400,000 have been displaced in Thailand, according to Thai authorities. The death toll so far has been reported to be at least 22 in Thailand and 19 in Cambodia. ASEAN Foreign Ministers, including those from Cambodia and Thailand, are set to meet in Kuala Lumpur on 22 Dec

The Aranyaprathet Town Municipality in Sa Kaeo border province instructed residents to evacuate to safe zones and shelters following reports of explosions and suspected heavy-weapon fire