Vietnam

Visa’s Voice of the Consumer Survey (Jan 2022):

• 76% of Vietnamese respondents are planning on domestic leisure trips, while 38% are planning on overseas trips

• The top 3 factors providing comfort to travellers are the stability of the COVID-19 situation at the destination (63%), being vaccinated (48%), and the decrease of global cases (40%)

• 52% are interested in travel bubbles, but not in the immediate future. A third of the respondents said they would be planning, booking, or having a staycation as soon as the government lifts restrictions, while 30% also said they would visit local attractions

• The pandemic has caused a spike in online travel, with an increase in viewers of travel-related photos and videos. 53% watched YouTube travel videos, 40% visit travel sites on social media, and 38% took online virtual tours

VietnamPlus Survey (Jan 2022):

• 90% of Vietnamese expressed desire to travel in the next 10 months, with 53.7% of them planning to take a trip between Dec 2021 to the first months of 2022, while 56% are prioritising pandemic safety

• 75% hoped that digital platforms in tourism will focus on providing safe tourism information

• 87% showed concerns about undertaking quarantine in their target destination or after returning from the trip

• 61% were afraid of pandemic outbreak while travelling, while 54% showed hesitation due to different travel restriction measures among localities

Agoda Survey (Nov 2021):

• 60% of Vietnamese respondents expect travel to resume in the next six months.

• 52% of respondents aged 45-54 were optimistic about restriction-free travel within Asia compared to 38% among people aged 25-34.

• 54% of respondents over age 55 were optimistic about global restriction- free travel, followed by people aged 45-54 at 45%.

• 11% expected international visitors to be allowed to travel to Vietnam only after two years, though the government has announced that it would begin welcoming international visitors to certain destinations in Nov.

• 27% believed full border reopening is likely by the end of 2021. 20% expected border reopening to happen around Jun ‘22, while 19% expected it to be around Mar-Apr ‘22.

• 20% did not expect inbound travel to resume fully until 80% of Vietnamese are vaccinated.

• Hanoi respondents expect international visitation to be 7-11 months away

• 20% of HCMC respondents expect international visitation to be 4-6 months away, while another 20% expecting 7-11 months

Agoda’s Welcome Back to Travel Survey (Oct 2021):

• 60% of Vietnamese are optimistic that tourism will take off again in the next 6 months

• 2 of 5 expect restriction free travel in Asia, 38% international travel without restrictions in the next 6 months

• Almost half did not expect inbound tourism to restart in at least 12 months, or until 80% of Vietnamese are vaccinated

Booking.com 2022 Travel Predictions (Oct 2021):

• 79% of travelers are looking forward to meeting new people while on vacation

• 89% of travelers find that the journey to a destination is more enjoyable when it feels like part of the trip itself

• 79% of travelers say vacation time will be strictly work-free in the future

• 86% of travelers agree that travel helps their mental and emotional wellbeing more than other forms of self-care

• 82% of travelers agree it’s important that their trip is beneficial to the destination's local community, while 31% are going to do more research into how their tourism spending will affect or improve local communities

• 82% of travelers agree that technology will be more important than ever while on vacation

• 79% of travelers believe technology is important for controlling health risks when traveling, with 82% agreeing that technology helps to alleviate their travel anxiety

Agoda Sustainable Travel Trends Survey 2021 (Aug 2021):

• 28% Vietnamese are most concerned about overtourism, followed by deforestation at 24%, and use of single-use plastics in destination accommodations at 16%

• 26% of Vietnamese hold tourism authorities most responsible for making change within the sustainability space, followed by Governments (19%) and then with tour operators (16%)

• Vietnamese top three pledges for post COVID travel are #1 to always look for eco-accommodation (36%), joint #2 to manage their waste and switch off air conditioners and lights (34%)

• Practices that are considered most helpful to travel sustainably by Vietnamese are accommodations that use renewable energy/water (24%), followed by destinations that are not high-density spots, renewable amenities and no single use plastics in an accommodation, all at 16%

• When asked what practices Vietnamese associate with sustainable travel they said using natural cleaning products (40%), animal conservation (38%), use of renewable resources (36%)

• The additional measures to help make travel more sustainable according to Vietnamese: easy identification of eco-travel options by 59%, limiting single use plastics in airlines/accommodations by 57%, financial incentives for accommodations that maximize energy efficiency by 40%28% Vietnamese are most concerned about overtourism, followed by deforestation at 24%, and use of single-use plastics in destination accommodations at 16%

• 26% of Vietnamese hold tourism authorities most responsible for making change within the sustainability space, followed by Governments (19%) and then with tour operators (16%)

• Vietnamese top three pledges for post COVID travel are #1 to always look for eco-accommodation (36%), joint #2 to manage their waste and switch off air conditioners and lights (34%)

• Practices that are considered most helpful to travel sustainably by Vietnamese are accommodations that use renewable energy/water (24%), followed by destinations that are not high-density spots, renewable amenities and no single use plastics in an accommodation, all at 16%

• When asked what practices Vietnamese associate with sustainable travel they said using natural cleaning products (40%), animal conservation (38%), use of renewable resources (36%)

• The additional measures to help make travel more sustainable according to Vietnamese: easy identification of eco-travel options by 59%, limiting single use plastics in airlines/accommodations by 57%, financial incentives for accommodations that maximize energy efficiency by 40%