Singapore

YouTrip Survey (Jan 2022):

• In Nov-Dec 2021, total overseas spending among local users increased 400% YoY, total airline bookings increased 700% YoY, hotel bookings increased 500% YoY, and purchases on travel agencies and attractions increased over 1300% YoY

• One in two travellers were in the 20-35 age range. 30% were in the 35-50 age range, while 20% were above 50 years old

• Average overseas in-store spending of those aged 20-35 was $1,000 SGD, up 50% from 2019, the biggest increase in spending among the age groups. Those over 50 years old were the biggest spenders, with an average of $1,500 SGD per trip, up 20% from 2019

• Top 5 destinations for Singaporeans in Nov-Dec 2021 were the US, the UK, Australia, Germany, and France

• Luxury shopping was a popular travel agenda, with Galeries Lafayette, Chanel, Hermes, Prada, and Burberry occupying the top 5 overseas shopping merchants for Singaporeans, a contrast to the more affordable brands in 2019

Scott Dunn Survey (Jan 2022):

• Many are desperate to travel in 2022, with over 80% looking to take a min. of 2 international trips

• More have become comfortable with the idea of quarantines upon returning from trips due to working from home for the past 2 years

• Unpredictable pandemic situation drives consumer, especially those with high and middle income, to opt for bespoke tailor-made travel with the help of travel operators to manage travel risks

• Three key trends for travel in 2022 are predicted to be: booking trips based on new interests or “Ed-venture”, ticking off the bucket list (29%), and celebratory holidays or reconnecting with loved ones

Tripadvisor 2022 Travel Trends (Jan 2022):

• 82% Singaporeans are likely to vacation in 2022, up 2 percentage points from 2019

• Singaporean travellers booking values are expected to increase by an average of 7%

• 28% of Singaporeans who travelled for leisure in 2019 said it’s more important now than before the pandemic to splurge on a big trip

• 74% of Singaporeans plan to travel domestically for leisure, while 53% plan to travel abroad

• 49% of Singaporeans said that travelling to a destination they’ve never been to before would be more important now compared to pre-pandemic, while 73% said it’s important to “see new places” when thinking about future travel plans

• 44% of Singaporeans said it’s more important now compared to pre-pandemic, that they choose a destination where they can immerse themselves in “authentic local experiences”

• 85% of Singaporeans said that cleanliness measures of a hospitality business will be an important factor in their travel decision making in 2022, even after COVID-19 cases have dropped

• Approx. 7 in 10 respondents said that destinations with a low number of COVID-19 cases are important when deciding on where to travel next

• 55% of Singaporeans who aren’t travelling in 2022 said they’ve decided against it because of uncertainty surrounding travel restrictions

Finder's Travel Index (Dec 2021):

• 27% of Singaporeans say that they plan to travel in the coming three months, down from 31% in Nov

• 15% are planning on domestic travel, while 14% are planning on international travel

Expedia 2022 Travel Trends Report (Dec 2021):

• 73% of Singapore travellers want to go on the “Greatest of all Trips (GOAT)” in 2022

• 43% of Singapore travellers prioritise enjoyment over budget and are willing to splurge

• 41% of travellers with the “GOAT” mindset seek trips that boost health and wellness, while 38% seek to relish the excitement and 37% for the fulfilment of the trip

• 22% of travellers crave digital detox holidays

• 26% are willing to step out of their comfort zone to try new things, and 32% of those are seeking local engagements and cultural experiences

• Travellers are seeking adventure activities: 24% want to sleep under the stars, 17% want to go skydiving, and 13% want to go night trekking on a volcano

• 29% of travellers prefer traveling without itineraries, with 28% looking forward to being more spontaneous and living in the moment

Booking.com 2021 Sustainable Travel Report (Dec 2021):

• Over 78% Singaporean travellers pledge to seek out accommodation with third-party sustainability accreditation, but 59% think there is a lack of sustainable travel options and 48% don’t know how to find sustainable travel options

Tripadvisor Survey (Nov 2021):

• 72% of Singaporeans have started researching their year-end vacations, with 48% planning to go overseas

• Most popular trip types chosen by Singaporeans were the beach (50%) and outdoors (47%)

• Most popular travel dates are 3 December, 24 December and 31 December with average trip spend S$ 1,014.

• Top 3 trending destinations are 1. London, 2. Seoul, 3. Paris

Booking.com 2022 Travel Predictions (Oct 2021):

• 61% of travelers are looking forward to meeting new people while on vacation

• 80% of travelers find that the journey to a destination is more enjoyable when it feels like part of the trip itself

• 80% of travelers say vacation time will be strictly work-free in the future

• 85% of travelers agree that travel helps their mental and emotional wellbeing more than other forms of self-care.

• 63% of travelers agree it’s important that their trip is beneficial to the destination's local community

• 28% are going to do more research into how their tourism spending will affect or improve local communities

• 70% of travelers are now more open to different types of vacations.

• 80% of travelers agree that technology will be more important than ever while on vacation

• 73% of travelers believe technology is important for controlling health risks when traveling, with 79% agreeing that technology helps to alleviate their travel anxiety

Agoda Sustainable Travel Trends Survey 2021 (Aug 2021):

• More Singaporeans are most concerned about overtourism, followed by energy waste and polluted beaches and waterways

• 29% of Singaporeans think tourism authorities are most responsible to making change within sustainability, followed by 24% Government and they themselves

• More Singaporeans pledge to switch off air conditioner and lights when leaving their room, manage their waste and re-use hotel amenities like towels and bedding

• Practices that are considered most helpful to travel sustainably by Singaporeans are using key cards to power electricity in an accommodation, accommodations using renewable energy and reusable amenities.

• When asked what practices Singaporeans associate with sustainability, they said renewable energy, energy saving practices and eco-friendly building design and furnishings

• The additional measures to help make travel more sustainable according to Singaporeans are easy identification of eco-friendly travel options, limiting single-use plastic in airlines/accommodations and financial incentives to accommodation providers who maximize energy efficiency