Thailand

The University of the Thai Chamber of Commerce's economic and business forecasting centre raised its 2026 GDP growth projection from 2% to 2.5%, citing export growth and the AI investment cycle. The centre's president said the forecast is based on assumptions of 32.5 million foreign tourist arrivals in 2026, and that GDP growth could be 0.12 percentage points lower if arrivals reached only 32 million. The forecast is also based on assumptions that the Middle East conflict is resolved by Oct 2026, with warnings that growth could fall a further 0.2 percentage points if the conflict persists through the year

YouGov’s “Following the Music: APAC Concertgoers Report 2026” based on a survey of over 7,200 consumers across Australia, Hong Kong, Indonesia, Singapore and Thailand found Thailand leads the region on concert-driven travel. • 76% of Thai concertgoers have travelled specifically to see an artist perform, against a 59% average across the five markets • 71% said attending a show made them more interested in the host city, against a 54% average • Most concert travellers extend their visit by two to three days to explore the destination • 22% of Thai concertgoers said a show introduced them to a destination they have since revisited, and 49% now plan to return

Anantara Siam Bangkok completed a $50 million USD renovation, redesigning all 335 rooms, suites and villas and adding new Garden Pool Suites and Villas with private pools, alongside a new two-bedroom Jim Thompson Explorer Suite created in partnership with Jim Thompson

Thailand and India agreed to upgrade their relationship to a “Trusted Strategic Partnership”, the Thai Commerce Minister and Indian Commerce and Industry Minister said after talks in New Delhi. Thailand named hospitality among 5 pilot sectors for closer economic cooperation, pairing India's tourism and services growth with Thailand's hotel and service training expertise. Both ministers agreed to expedite linking Thailand's PromptPay with India's Unified Payments Interface for cross-border QR code payments, making it easier for tourists to spend in either country

Thailand and Laos are collaborating on transboundary haze and connectivity. The new Xiengman-Luang Prabang Mekong Bridge is expected to attract 80,000 tourists to Nan annually in the first 5 years, generating 360 million THB in additional tourism revenue

Thailand's Energy Policy and Planning Office unveiled a draft 2026 Power Development Plan, setting a legally binding net-zero target through 2050. The plan proposes 9,000MW of small modular nuclear reactors, with a 300MW unit expected to come online in 2037 under Thailand’s first SMR project by the Electricity Generating Authority of Thailand’s (Egat). Clean energy is projected to reach 65-89% of the energy mix by 2050, up from 20% today. There will be no new coal plants, with existing facilities to be retired over time, and natural gas will be cut to under 29% by 2037

Thai hotel operators are lobbying the government to keep the existing 50% co-payment mechanism for the Thai Teaw Thai Plus domestic subsidy scheme rather than replace it with the Finance Ministry’s proposed flat-rate discount. They argued that a flat rate of around 2,000 THB a night would favour medium-sized hotels with added facilities over small and budget properties. The Thai Hotels Association's southern chapter instead proposed capping the subsidy at a set amount per day, such as 3,000 THB, while letting travellers choose freely between budget and premium hotels

The Phuket Hotels Association held the 9th PHIST (Phuket Hotels for Islands Sustaining Tourism) at Angsana Laguna Phuket on 7th Sep 2026, gathering over 1,000 delegates. The programme featured 93 speakers across 26 panel sessions, workshops and masterclasses, alongside 43 exhibitors and 13 non-profit organisations

TAT will hold “Fashion to the World - Thai T'Reasures by Amazing Thailand” from 18-20 Sep 2026 at River Park, ICONSIAM, aiming to link Thai textiles, jewellery, craftsmanship, and local communities with contemporary design. The project hopes to turn Thailand’s cultural assets into travel experiences by connecting products with the destinations, artisans, and stories behind them. The event includes a runway featuring 8 Thai designer brands, 3 special-edition prototype collaborations between TAT and Thai designers connecting culture, sustainability, and tourism, and a "10 Textile Journeys Across Thailand" exhibition linking textile traditions with the communities and destinations behind them

The Extraordinary Travel Festival will return to Bangkok for its third edition, running from 22-25 Oct 2026 at The Ambassador Hotel on Sukhumvit Soi 11. More than 40 speakers are expected, and international travel communities including Every Passport Stamp, Travel Massive, Most Traveled People, and NomadMania will take part

Centara Hotels and Resorts is targeting second-tier Thai cities for expansion, including Ratchaburi, citing growth in demand for both leisure and business travel, driven by new events and recreational facilities. Centara Life Wisma Hotel Ratchaburi, the only branded hotel in the province, raised room rates by 15-20% after being rebranded from an independently run hotel in 2025. It now averages nearly 90% annual occupancy, driven equally by leisure and corporate travellers, with 90% coming from domestic guests. Centara Life Wisma Hotel Ratchaburi's general manager said new events, a new football stadium, Old Town Ratchaburi and the launch of the M81 motorway are boosting travel demand, and that the hotel is targeting a 7-10% revenue increase in 2027. Tourism Ministry data showed Ratchaburi welcomed 3.1 million visitors in 2025, +2.35% YoY, generating 6.6 billion THB, +5.6% YoY. Of the total arrivals, over 3 million were domestic and 121,632 were foreign visitors

TAT now expects 2026 arrivals to reach its base-case scenario of 32.6-33 million foreign visitors and 2.7 trillion THB in revenue, having earlier flagged a worst-case outcome amid the unresolved Middle East conflict. China, Malaysia and Russia are expected to remain the top source markets. Around 10 major events are planned for Q4, including Vijit Chao Phraya, the Amazing Thailand Marathon, Amazing Thailand Countdown in Bangkok, and the Ayutthaya and Loy Krathong festival in Ayutthaya. TAT expects Vijit Chao Phraya, which will extend its illumination to Lamphun, Roi Et and Trang, to draw more than 1 million visitors between Nov-Dec 2026. The Amazing Thailand Marathon, which will be held on 28-29 Nov 2026, has received more than 63,000 registrations. TAT will also introduce a new Neramit festival series, aiming to regenerate old districts such as Amphawa with new storytelling. Thailand is also preparing for new international flights from Poland, London, Copenhagen, Stockholm and Minsk during the upcoming high season. The government's Thai Teaw Thai Plus domestic co-payment scheme is expected to open for registration on 1 Oct 2026 and launch in Nov 2026. The Tourism Ministry will finalise the scheme’s implementation with the Finance Ministry before submitting it to the Cabinet for approval next week. For 2027, Thailand is aiming for 35 million foreign tourists and 3 trillion THB in revenue

The Tourism and Sports Ministry reported that Thailand welcomed 21,280,409 foreign visitors from 1 Jan-5 Sep 2026, -3.12% YoY, generating 1,040,385 million THB in spending. China remained the largest source market with 3,597,054 visitors, followed by Malaysia (2,708,761), India (1,566,152), Russia (1,192,571) and South Korea (781,467). Arrivals in the week of 30 Aug-5 Sep totalled 472,898, -3.78% WoW. Short-haul markets accounted for 331,038 visitors during the week, -6.12% WoW, while long-haul markets accounted for 141,860 visitors, +2.18% WoW. Malaysia was the top market for the week with 74,452 arrivals, -0.22% WoW, followed by China (72,983 visitors; -13.85% WoW), India (39,122; +18.45%), Japan (18,710; -12.24%), and Singapore (18,027; +23.69%)

The University of the Thai Chamber of Commerce reported that Thailand's consumer confidence index rose to 53.2 in Aug from 51.8 in Jul, its third straight monthly rise and a six-month high. UTCC attributed the increase to the government's Thais Help Thais Plus co-payment scheme, steady interest rates, and higher agricultural products prices

South Korea's Foreign Ministry lifted a special travel advisory for the Thai border provinces of Buri Ram, Chanthaburi, Sa Kaeo, Si Sa Ket, Surin, Ubon Ratchathani and Trat, issued during the Thai-Cambodian border clash in 2025. Tourism Ministry data showed about 770,000 South Korean arrivals to Thailand from Jan-Aug 2026

Thailand and Malaysia agreed to deepen cooperation on southern border development and security, including intelligence sharing and construction of security fences to prevent transnational crime, following talks between Thailand’s Deputy Prime Minister and Foreign Minister and Malaysia's Director-general of National Security Council in Kuala Lumpur. Malaysia will continue to serve as facilitator for the peace dialogue process in Thailand's southern border provinces

TAT and Weibo agreed to deepen Thailand-China tourism cooperation during Weibo's 6-11 Sep 2026 visit to Thailand. The cooperation will focus on four areas: • Engaging China's travel and lifestyle creators, digital media and public figures through short-form video, photography, and interactive content • Promoting premium, wellness and niche luxury travel to higher-spending Chinese travellers, highlighting wellness experiences, high-end resorts and hotels, and luxury products • Using Weibo's hashtag and trending-topic tools to extend the reach of Thai festivals among younger Chinese audiences • Strengthening Thailand’s digital tourism ecosystem through the communication of Trusted Thailand safety standards, digital payment convenience and Chinese-language visitor services to revive travel confidence and attract repeat visitors

TAT took part in Helentours Wonderland Bangkok 2026, a luxury and ultra-luxury travel trade event held on 3-4 Sep 2026. TAT promoted wellness, gastronomy, and cultural experiences through activities such as Wellness Sessions under “Healing is the New Luxury” and the “Amazing Thailand Gastronomy Experience: A Symphony of Thai Flavours” luncheon, connecting TAT with around 400 participants from 42 countries, including international buyers, travel advisors, DMCs, luxury hotels and industry partners. Helentours Wonderland Bangkok 2026 is the event’s third edition, following London and Vienna. It attracted a total of approximately 153 international buyers and 80 exhibitors and tourism businesses from Europe, the CIS markets, the US, the Middle East and others markets. The event features pre-scheduled B2B meetings, networking, hosted functions, destination experiences, and pre- and post-event familiarisation trips

The Commerce Ministry reported that Thailand's headline inflation rose 2.53% YoY in Aug, its third consecutive monthly rise, driven by prolonged Middle East tensions, fuel costs and food prices. Core inflation, which excludes fresh food and energy, rose to 1.44% from 1.34% in Jul. The ministry kept its full-year inflation forecast at 1.5-2.5%

A new Vientiane-Udon Thani bus route was opened on 9 Sep by the Thai Transport Company (BKS), with stops at the airport in Udon Thani

TAT held the “Amazing Thailand: The Wholesome Taste of Thai” networking event on 5 Sep at YOUNG Restaurant in Kebayoran, South Jakarta, using a curated Thai set menu to engage five priority groups – airlines, OTAs, travel agents, media, and KOLs/influencers – together with Indonesia’s food culture networks. The event aims to translate Thai gastronomy into new travel opportunities through partnerships, promotions, media exposure, and social media amplification

A DreamWorks Animation-themed hotel and water park is set to open in Q1 2033 as part of Asset World Corp’s (AWC) planned Aquatique mixed-use development in Pattaya. The 300-room hotel will be developed in partnership with Universal Destinations & Experiences, the theme park unit of NBCUniversal Media

Ennismore and Central Group Capital have signed Rixos Water World Phuket, a 600-room all-inclusive resort in Mai Khao set to open in early 2028, following extensive renovation. The property is Rixos's Thailand debut and will feature an integrated waterpark, five F&B venues, and one of Phuket's largest banqueting and MICE facilities. Ennismore now has more than 70 all-inclusive resorts open or in development worldwide, totalling over 30,000 rooms, with Rixos Phu Quoc Vietnam also in its pipeline

Travel Link data showed Phuket's foreign arrivals by air fully recovered YoY in Jul to over 379,000 travellers, with key markets like China, Russia, Saudi Arabia, and Israel improving while South Korea stayed stagnant. Vice-president of the Thai Hotels Association’s Southern Chapter attributed said tourists are returning to Phuket as international flights returned in Q3 due to the easing of Middle East-related disruption. Average occupancy in Q3 could fall to less than 60% from 2025 due to expanded hotel supply, including illegal properties. Q4 room rate growth is expected at only around 5% YoY, in line with inflation and cost increases. The Phuket Tourist Association also flagged Thailand's new visa requirement for Uzbek nationals, effective 15 Sep, as a risk to already-booked trips and plans to raise the issue with the government

Ennismore has signed the 25hours Hotel Bangkok, the brand's first property in Thailand, in partnership with Central Pattana. The 345-room hotel will open in Q1 2029 within CenTRal cENtrAL, a new mixed-use development in Siam Square

The Tourism and Sports Minister reported that Thailand welcomed 20.81 million international visitors between 1 Jan and 29 Aug, -2.97% YoY, generating 1.007 trillion THB in tourism revenue. China remained the top source market with 3.52 million visitors, followed by Malaysia (2.63 million), India (1.53 million), Russia (1.18 million) and South Korea (765,842). Arrivals fell 11.67% WoW to 491,456 in the week of 23-29 Aug, with Chinese arrivals down 24.44% WoW and Malaysian arrivals up 18.76% WoW

Thailand's Department of Disaster Prevention and Mitigation warned 54 provinces, including Bangkok, to prepare for possible flash floods, landslides, and urban flooding from 4-7 Sep as a monsoon trough and moderate south-west monsoon bring heavy to very heavy rain to the North and upper Northeast. Authorities were told to monitor weather conditions, especially in areas receiving more than 90mm of rainfall within 24 hours, and to close natural attractions such as caves and waterfalls if there is risk of dangerous conditions

The Thai Chamber of Commerce's Vice-chairman said tourism is expected to keep supporting Thai economic growth in Q4 2026 through Q1 2027 even as the sector shifts focus to high-spending visitors over volume. Thailand’s MICE industry is expected to offer a competitive advantage in the longer term. The Joint Standing Committee on Commerce, Industry and Banking raised its 2026 export growth forecast to 12%-16% from 8%-10%, driven by the AI boom supporting the electronics sector

Sansiri Capital, the global hospitality fund of Thailand's largest high-end developer Sansiri Plc, signed an agreement to acquire The Lake Como EDITION in Cadenabbia, Italy, from Bain Capital and Omnam Group for more than 200 million EUR (7.7 billion THB). This marks Sansiri's entry into European luxury hospitality. The deal is expected to close by end-Sep. The five-star hotel recorded occupancy above 70% and an average daily rate exceeding 1,500 EUR during the 2026 Jul-Aug peak travel season

The USS Abraham Lincoln and two escort vessels will dock at Sattahip from 2-6 Sep, bringing over 5,000 US Navy personnel to Pattaya, estimated to generate a potential 100 million THB in spending across hotels, restaurants, entertainment venues, transport, shops, and tourist attractions. City and provincial authorities have asked businesses not to overcharge visitors and are deploying additional security officers and traffic measures in tourist areas. The Defence Ministry confirmed the visit is strictly a rest stop, with no joint military exercises planned

The 4th Pattaya Film Festival is being held on 28-30 Aug as part of the preparations for the city's bid for UNESCO Creative Cities Network status in 2027, through a joint effort between the Culture Ministry, Chonburi Province, Pattaya City, and DASTA

Thailand will end the 60-day visa-free policy and visa-on-arrival for Uzbek citizens from 15 Sep, requiring an advance tourist visa via the thaievisa.go.th portal, which does not accept online payment, with fees payable in US dollars in person

The Bank of Thailand reported that Indian arrivals fell 11.6% YoY between 1-22 Aug, the only decline among Thailand's four largest source markets, although it is an improvement over Jul's 20.2% contraction. Senior Director of Bank of Thailand’s macroeconomic department linked the decline to the visa rule changes in Jul that halved visa-free stays for many nationalities while extending a 30-day exemption to several nationalities, including India. China arrivals rose 23.5%, Europe 1.2%, and the Middle East 18.6% over the same period. Total foreign arrivals declined by 0.3% YoY, up from the 2.5% contraction in Jul. Tourism receipts after seasonal adjustment rose by 2.7% in Jul. Spending per trip declined, in line with a slightly shorter average length of stay

TCEB is shifting its MICE strategy from delegate volume to high-yield, premium corporate segments such as data centres, digital industries, and technology innovation. TCEB’s Senior Vice President – International said meetings and incentives generated over 50% of Thailand's business events income over the past five years. Thailand Innovative Meetings Exchange (TIME) 2026 drew 104 international buyers, more than 80% from APAC, alongside delegates from North America and Europe. TIME 2026 welcomed a 10-buyer Kazakhstan delegation under a new Air Astana partnership linking Almaty and Astana to Bangkok and Phuket, and included TCEB's first dedicated media familiarisation trip in seven years, to Khao Lak in Phang Nga

Singapore and Thailand held their first Leaders' Retreat since 2015 in Bangkok, agreeing to develop a multi-year ASEAN agenda as Singapore chairs the bloc in 2027 and Thailand in 2028. The Singaporean PM believes the two countries can expand AI cooperation across manufacturing, healthcare and tourism. Singapore remained Thailand's largest source of FDI in 2025 at $17.6 billion USD ($22.4 billion SGD)

The Joint Standing Committee on Commerce, Industry and Banking raised Thailand's 2026 GDP growth forecast to 2.1%-2.5% from 1.6%-2.0%, citing faster-than-expected exports and private investment. It kept its inflation forecast at 2.5%-3.0%, after Q2 2026 GDP growth slowed to 1.9% YoY from 2.8% in Q1 2026

TAGTHAi has partnered with Kasikornbank (KBank), Siam Piwat, The Mall Group, and MBK to expand TAGTHAi Easy Pay across shopping malls, combining cashless payment with visitor rewards. The e-wallet allows international visitors to exchange and load funds in Thai baht and pay via Thai QR code nationwide through the app. Tourists can earn rewards through accumulated same-day purchases at participating malls, with benefits including a 300-THB discount on the TAGTHAi Bangkok Pass, and a complimentary 150-THB BTS One-Day Pass

Club Med has broken ground on Club Med Koh Samui, a Club Med Exclusive Collection Resort, the first in Thailand and the third in Asia Pacific. This is Club Med’s second Thai property after Club Med Phuket. The opening follows Club Med's target to double its number of resorts by 2030, with upcoming openings including Club Med Borneo in Malaysia’s Kota Kinabalu at end-2026, as well as a resort in Indonesia in the next few years

Thailand will replace its 60-day visa exemption with updated 30-day and 15-day regulations from 15 Sep. Citizens of 60 countries and territories receive 30-day exemptions, while Seychelles and Mauritius passport holders receive 15-day stays. Land-border entries under the 30-day exemption are limited to twice per calendar year, except for Malaysia, Brunei, Indonesia and Singapore nationals. Azerbaijan, Belarus and Serbia nationals qualify for visa-on-arrival. The change was published in the Royal Gazette on 31 Aug

The Thai cabinet approved six railway projects under phase two of its double-track expansion programme, fully funding three southern lines at 106.7 billion THB combined: Chumphon-Surat Thani (36.9 billion THB, taking 7 years), Surat Thani-Hat Yai Junction (61.5 billion THB, 8 years) and Hat Yai-Padang Besar (8.4 billion THB, 6 years). Deputy Government Spokeswoman said the government will cover the cost through annual budget allocations and loans. Three further lines (Paknam Pho-Den Chai, Den Chai-Chiang Mai, and Chira-Ubon Ratchathani) were approved in principle pending State Railway of Thailand’s review of feasibility studies, marketing strategies, and business plans

Wellness operators are calling for labour law reform to let foreigners work as non-Thai massage therapists, such as sports or Western-style massage, and for mobile massage services to be licensed. A Committee Member at the Thai Chamber of Commerce said Thailand's wellness economy was valued at $42.7 billion USD in 2024 and still has opportunity for growth. He said Thailand should encourage all wellness services and learning centres if it wants to be a global wellness hub. He added that Thai massage should remain reserved for Thai nationals, but a sandbox location, such as the Eastern Economic Corridor, could be set up for foreign wellness students. He also said demand for home-based massage services are growing but there is still no law that regulates it

According to Thailand-ASEAN Halal Trade and Tourism Association President, about 60,000 Malaysians are expected to spend an estimated RM36 million in southern Thailand during the National Day and school holiday period from 29 Aug to 2 Sep. This was based on an average spending estimate of RM600 per tourist on accommodation, food, shopping, and leisure activities. The popular destinations for Malaysians are Hat Yai, Phatthalung, Satun, Betong, Bangkok, and Krabi. 95% of hotels in popular destinations have been booked. The business entry points are Danok, Padang Besar, Wang Kelian, and Betong. She also said the recent boycott call had not affected Malaysian travel to Thailand. The boycott call was made following an incident on 17 Aug, where 17 Malaysian motorcyclists were issued with summonses totalling RM1,850; a viral video alleged that the Thai authorities bullied them

Thailand will reduce the length of visa-free stays for tourists from several countries, including Singapore, from 60 to 30 days from 15 Sep, as part of an effort to curb crime involving foreigners

Fitness and wellness operator The Absolute Group said Thailand's wellness sector faces oversupply risk from rapid, investor-driven expansion, with market consolidation expected among Pilates and boutique fitness studios within 2-3 years. The group runs nine Absolute Boutique Fitness branches in Greater Bangkok, five in Singapore, and one in Hong Kong. It operates POP Pilates studios at three branches in Bangkok, and one under a franchise model in Khon Kaen province. It operates one branch of boutique fitness brand The Reformer Society in Bangkok, and one in Singapore. The company is planning to open one branch in 2026 and 4-5 new branches in 2027 for POP Pilates and Reformer Society each, and will open the Belfinn Wellness Club at Dusit Central Park in Feb 2027 with an investment exceeding 100 million THB

Flash floods hit Cha-om subdistrict in Kaeng Khoi district, Saraburi province, on 30 Aug after heavy rain around Chet Kot and Krok E-Dok waterfalls, affecting five villages. Some tourists were stranded at their accommodation before being brought to safety by community leaders and officials. Fallen trees have been cleared, reopening road access and facilitating travel for residents. Local authorities are continuing to monitor conditions

Songkhla's tourism sector earned 32 billion THB in Jan-Jul 2026, with TAT projecting 2026 annual revenue above 55 billion THB from 7.5 million visitors, up from 54.05 billion THB from 7.18 million visitors in 2025. Malaysia was the top source market with 948,802 trips between Jan-Jul, followed by Singapore with 28,248. Immigration Bureau data placed Songkhla ahead of Bangkok as the top destination for Malaysian tourists. Hotel occupancy in Hat Yai and Songkhla reached 80% from 28 Aug-6 Sep, coinciding with Malaysia's National Day and school holidays

Thailand's new visitor economy framework targets 6 trillion THB in annual tourism economic value by 2035, around double the current revenue, and at least 1.2 million new jobs. The framework broadens the recognition of visitor purposes, including health services, education, business travel, weddings, film production and remote work, with their spending flowing into sectors like airlines, hospitals, shopping malls, education, real estate, transport, sports, culture, entertainment and digital services. The Deputy PM and Commerce Minister established the Working Group on Creative Economy Development and Visitor Economy to drive the strategy. The working group has agreed to launch sandbox pilots in Bangkok, Chiang Rai, and Krabi. The pilot will collect data for benchmarking, aiming to increase value per visitor, retain spending within local areas, improve community living standards, and support green growth

Agoda has been named Official Travel Partner of Eurovision Song Contest Asia, the competition's first Asian edition, with the Grand Final set to be held in Bangkok on 14 Nov. Agoda will support national finals and Grand Final broadcasts with branded content and promotional segments. It will also launch fan-focused activities and influencer collaborations, and will run a hospitality venue for fans and partners during the Bangkok event

Thailand's Department of Tourism proposed raising security deposit requirements for tour operators, with the amount for general tour businesses expected to rise from 60,000 THB to 200,000 THB, specific-area tour businesses from 3,000 THB to 10,000 THB, domestic tour businesses from 15,000 THB to 50,000 THB, and inbound tour businesses from 30,000 THB to 100,000 THB. The existing rates were first introduced during the COVID-19 pandemic as a relief measure, and the department is looking to adjust the rates to better fit the recovering market. The Tourism Business and Guide Committee approved the draft in principle on 13 Aug. Public consultation runs until 30 Sep, and current licence holders will get a one-year transition period after the regulation takes effect

The Association of Thai Travel Agents estimates Thailand’s proposed 450-THB fee on foreign visitors could raise around 10 billion THB annually in off-budget revenue for the tourism industry. Revenue from the proposed fee will be used for the Tourism Promotion Fund, to support tourist attractions and infrastructure, environmental restoration, research, workforce development, tourism promotion, and assistance for local communities. The fund will also be used to provide insurance coverage for foreign tourists during their stay. Thailand currently spends an average of 300-400 million THB annually on medical costs for foreign nationals when hospitals are unable to recover the full amount owed. Under the draft proposal, the fee would initially be applicable for travellers arriving by air, expected to begin in 2027. A one-time payment would allow the visitor to enter and leave Thailand several times without paying again during a 30-day period, with the insurance coverage remaining in effect during that period. The fee excludes royal guests and government guests, diplomatic and work-permit holders, border pass holders, transit passengers without flight/airline change, crew members, and children under two. The fee is still subject to public consultation until 28 Sep

The TH-AI Passport scheme will officially begin on 31 Aug, with the government targeting 5 million users. Digital Economy and Society Minister said there has been over one million pre-registrations “in a matter of days”

Around 200 Phuket residents gathered at Patong Beach on 28 Aug under the “Save Phuket” event, calling on the government to introduce stricter measures for foreign tourists’ disrespectful behaviours, including revoking visas of foreigners who cause public disturbances, removing them from Thailand, and potentially deny them from returning

TAT Phuket Office reported that Phuket welcomed 8,096,059 visitors in Jan-Jul, -1.53% YoY, generating 310.96 billion THB in tourism revenue, -0.72% YoY. Average hotel occupancy stood at 75.56%, down 1.74% YoY. Russia remained the top source market in Jan-Jul with 619,130 visitors, followed by China (383,918), India (354,068), Australia (149,542), the UK (131,344), Germany (106,902), France (103,752), Malaysia (87,854), Kazakhstan (81,673), and South Korea (79,960). China was the top market in Jul with 58,634 visitors, +19.02% YoY but -63.39% vs Jul 2019. The number of Israeli tourists to Phuket reached 16,152 in Jul, +52.43% YoY and +1,204.68% vs the pre-pandemic levels of Jul 2019. TAT Phuket also reported that Kuwait Airways will launch a Kuwait-Phuket route on 27 Oct, with 2X weekly flights, while MIAT Mongolian Airlines will launch a Ulaanbaatar-Phuket route between Dec 2026 and Mar 2027, with 3X weekly flights

TITF North 2026 Travel Fair is being held at Central Festival, Chiang Mai, from 28-30 Aug

PM Anutin signed the Regulation on Deportation, outlining procedures for government agencies to enforce deportation laws more quickly and efficiently for foreigners whose behaviour is deemed contrary to public order, public morality, or the well-being of the public

Malaysia has increased security across land borders with Thailand, especially around forest ranges, following attacks in southern Thailand. The armed forces have increased surveillance at the borders to prevent the infiltration of insurgents into Malaysia

PM Anutin called for closer ASEAN cooperation to upgrade workers’ skills amid a “triple transition” involving rapid advances in digitalisation and AI, the shift towards a green economy, and an ageing population. Thailand aims to build a regional “Skill Bridge” to connect lifelong learning and employment through systems such as credit banks and digital e-portfolios. Thailand will also promote an ASEAN skills-certification ecosystem based on three pillars: recognition of ASEAN skills-training programmes, ASEAN occupational skill standards, and ASEAN Centres of Excellence. The framework, running from 2026-2030, will see Thailand piloting the ASEAN Digital Skills Passport (DSP)

TAT participated at the International Travel Expo HCMC 2026 (ITE HCMC 2026) from 27-29 Aug at the Saigon Exhibition and Convention Centre (SECC)

Country Manager of Google Cloud Thailand cited a recent Gemini Report for Southeast Asia 2026 that said Thailand has the highest usage of Gemini’s Nano Banana for generating images. However, Thailand is behind Singapore in using AI for work, including data analysis, streamlining workflows, and improving efficiency and productivity. He added that Thailand has good digital infrastructure that is developing rapidly, alongside strong momentum in technology adoption. He stated: “the challenge is how do we capitalise on this infrastructure and people’s readiness and deliver high value from technology”. Chairman of the Digital Economy Promotion Agency said Thailand has made significant progress in digital infrastructure and high-speed networks. Thailand ranked 37th out of 70 countries in the International Institute for Management Development (IMD) digital competitiveness ranking, and 29th in technology and infrastructure

Chief Executive of Trip.com said Thailand remains a favourite destination of many tourists despite geopolitical conflict and rising travel costs. He noted that Thailand and Bangkok are still perceived as safe destinations by foreign visitors and that new shopping malls, like Central Park in Bangkok, has helped attract tourists. However, he said Thailand still needs to work harder to create a more positive image amid frequent reported criminal cases involving foreign visitors. Trip.com has launched its new “Always There” commercial social media campaign to raise brand awareness in Thailand. Trip.com’s customer satisfaction rate reached over 90% in Thailand

A Thai-ASEAN Tourism and Halal Trade Association survey showed an almost 50% drop in the number of visitors crossing the Malaysian-Thai border in Padang Besar, Perlis, following recent unrest in the border provinces of Narathiwat, Pattani, and Yala. The association also reported a drop in tourist activities in Krabi, Satun, and Hat Yai, but said that “there are still some bookings recorded as people have become accustomed to the spate of violence in southern Thailand”

TAT collaborated with TikTok Thailand for “TikTok LIVE Community Fest 2026” in Bangkok on 25 Aug, bringing together over 300 LIVE creators from Southeast Asia, the Caucasus, and Central Asia for a Team Rally event in Song Wat

Rantau Panjang Immigration, Customs, Quarantine, and Security (ICQS) Complex reported a drop in movement in and out following the attack in three southern Thai provinces on 22 Aug. Rantau Panjang Malaysian Border Control and Protection Agency (AKPS) Commander reported 3,298 movements entering Malaysia and 2,969 outgoing movements from 22-24 Aug. She added the volume of inbound movements dropped from 2,068 on 22 Aug to 1,230 on 23 and 24 Aug, while outbound movements dropped from 2,068 on 22 Aug to 1,273 on 23 and 24 Aug. During public holidays or weekends total cross-border movements reaches 5,000 people

TAT is partnering with London-based Private Luxury Events to host “Ultra Thailand 2027” from 20-24 Jun 2027 at Four Seasons Hotel Bangkok at Chao Phraya River. This will be Ultra’s debut in Southeast Asia

The Thai government is conducting an online public hearing for both Thais and foreigners until 28 Sep regarding the proposed 450-THB Tourism Fee for foreign tourists and the fund’s budget usage

The National Economic and Social Development Council (NESDC) reported 41.5 million employed people in Q2 2026, +5.1% YoY, compared to 41.1 million in Q1 2026. Unemployment rate remained stable at 0.95% or about 400,000 unemployed people. Household debt stood at 16.4 trillion THB in Q1 2026, +0.5% YoY, while household debt-to-GDP ratio fell to 85.9%

Officials are intensifying crackdown on foreign nominee businesses and “grey capital”, going further than raids and asset seizures to trace ownership structures, financial flows, and Thai shareholders. The Deputy Interior Minister said the efforts are aimed not only to recover assets allegedly held through nominee arrangements, but also to protect legitimate foreign investment. Over 300 legal entities have been identified as illegally holding land under foreign control in Phuket alone. Authorities are expanding investigations into businesses connected to the Chabad network and Israeli nationals amid rising public concern. Authorities are also focusing on investigating suspected nominee businesses in areas such as Pai district in Mae Hong Son, Chiang Mai, Udon Thani, Khon Kaen, and Nakhon Ratchasima

TAT is supporting the “B.Duck Playful 20th – Glow in the Duck” event at centralwOrld from 24 Aug-20 Sep, with TAT mascots Nong Sukjai and Nong Rak Yim featured in the event. The event features a fully enclosed, air-conditioned Giant Air Dome Inflatable Playland, as well as carnival games, pop-up store with limited-edition merchandise, and other themed attractions. The “B.Duck 20th Anniversary City Fun Carnival” in 2025 attracted over 110,000 visitors

Malaysia’s Consul General in Songkhla, Thailand, has advised Malaysians to reconsider non-essential travel to Pattani, Yala, and Narathiwat in Southern Thailand following recent bombings and arson attacks. Narathiwat was reportedly placed under an overnight curfew from 22-23 Aug

The Tourism Minister has instructed TAT to maintain annual tourism growth in the remaining years of this administration, with the aim of reversing 2025’s decline and restoring the pre-pandemic peak of 3 trillion THB within this government’s term

The State Railway of Thailand reported that train services between Ma Ru Bo and Tanyong Mat stations in Rangae district, Narathiwat, have resumed following repairs. The tracks were damaged by bomb attacks on 22 Aug

Passport Reports’ Global Passport Ranking placed the Thai passport 99th, down from 91st in 2025. It ranks 21st in Asia and 5th in Southeast Asia

A Thai activist group delivered a letter outside the Israeli Embassy in Bangkok, calling on Israeli tourists and residents in Thailand to respect the country’s laws, customs, and culture following complaints alleging intimidation, harassment, and disputes involving Israeli nationals in several tourist destinations, including Phuket, Koh Samui, Koh Phangan, and Pai

The Tourism Minister expressed support in revoking visas of foreigners who cause conflicts in Thailand, following disputes between locals and certain nationals in Koh Samui and Phuket. He said most cases stemmed from individual behaviour, and needs to be addressed on a case-by-case basis. Regarding the attacks at the four southern border provinces, he does not expect it to affect the inbound Malaysian market, which is expected to increase during Malaysia’s National Day holiday on 31 Aug

Honorary Secretary-general of the Association of Thai Travel Agents said there is an opportunity to restore the South Korean market in 2026, after arrivals fell 24.1% in Jan-Jul. He said outlook changed in Q3 as the Korean won strengthened against the Thai baht. He noted that Thailand should target the growing tech market and focus on increasing spending per pax rather than visitor volume. He advised TAT and tourism operators to expedite promotions targeting young affluent tech professionals, couples, repeat visitors, and those interested in golf, wellness, and gastronomy. He added that Thailand should also benefit from Taiwan’s resurgent economy, especially after its government distributed a $10,000 TWD cash handout

The Transport Ministry is looking at a 765-rai development in a state-owned land in Takua Thung district, Phang Nga, near Phuket International Airport. The Deputy Transport Minister has instructed SRT Asset Co (SRTA) to study options, including a wellness centre, as well as other tourism and service activities. SRTA will also consider investment models, environmental factors, and community needs before submitting a proposal

The “Feel All the Feelings @ Phuket: Illuminating Peranakan – Where Heritage Comes Alive in Light” festival opened on 23 Aug and will run until 29 Aug at the Chartered Bank intersection. The nightly show transforms the historic Chartered Bank building into a projection-mapping backdrop

TAT is organising the “Amazing Chiang Mai Green Guide Fest 2026” from 28-30 Aug at Railway Park in Chiang Mai, showcasing sustainability through tourism products, local creativity, gastronomy, business exchange, community participation, and cultural experiences

TAT has launched the “Amazing Locations: From Scene to Scenic” project, promoting film and television shooting locations as travel destinations. The project features 10 celebrity and influencer fam trip routes, covering filming locations for film and television series such as Alien: Earth, James Bond, The Beach, Jurassic World Rebirth, The White Lotus Season 3, and The Creator

Fusion Hotel Group has integrated into its portfolio two midscale Indonesian hotel brands, Ayola and Odua, with 7 properties across Jakarta, Bandung, and Surabaya. Ayola and Odua will retain their existing brand identities under the new agreement and will integrate into a regional network across Vietnam, Thailand, and Indonesia

TAT has revealed “The Year of Transformation” as Thailand’s strategic tourism direction for 2027. TAT targets at least 5% tourism revenue growth over 2026, a 60:40 visitor distribution between major and emerging destinations, and a place among Asia’s top three destinations for traveller loyalty, towards the goal of becoming “Asia’s No.1 High-Value & Meaningful Destination”. The strategy is built around four strategic move: • Rebalance Market Portfolio o To create a more balanced structure across markets, traveller segments, and destinations while reducing reliance on any one market source or destination o TAT will strengthen domestic tourism and manage international markets through sustaining growth while expanding quality segments and spending (Retain); attracting higher-value travellers through wellness, luxury, family, and lifestyle experiences (Reshape); and rebuilding confidence through safety, convenience and value (Recover) o TAT will refine its segmentation around Mainstream, Experience, High Value and Premium Travellers, with products surrounding gastronomy, culture, nature, wellness, longevity, sport, and luxury o “The Link Plus” will match markets and segments with 19 priority areas, targeting a 10% rise in international visitors to these destinations • Shape Experience Platform o To strengthen the Amazing Thailand brand by shifting perceptions from a Value for Money Destination to a Meaningful Destination under “Healing is the New Luxury” o TAT will introduce new mascots “Nong Sukjai” and “Nong Rak Yim” to communicate Thai charm and build emotional connections with travellers o TAT will promote domestic tourism through “365 Thai Thiao Thai – Thiao Dai Thang Pi” (“Thai people can travel domestically throughout all 365 days of the year”) and the “Suk Thanti Thi Thiao Thai – Toem Mueang Thai Hai Jai Dai Heal” (“Thai people can find instant happiness when travelling in Thailand and let their hearts heal”) campaigns o TAT will develop themed experiences reflecting each region’s distinct identity, extend the UNESCO Thailand Network across 29 areas and more than 55 community tourism destinations, and build Signature Destination Branding, initially in Chiang Rai, Ubon Ratchathani, Songkhla, Trat and Samut Songkhram • Build New Growth Engine o To convert Thailand’s tourism strengths into new economic value through four Life Economy growth engines: o Theme Product Experience will develop nine experience groups, led by the “Unseen Luxperience 2027” for premium travellers, set to launch in early 2027 combining hidden gems with private and exclusive experiences rooted in Thai textiles, gems and jewellery, Thai massage and Muay Thai, with a special guest joining the unveiling. o Well-being Tourism aims to position Thailand as a Global Health & Healing Destination through medical excellence, science-based wellness and science-based local wisdom o Festival Economy will position Thailand as a year-round events destination under “365 Days of Celebration o Future Sustainability will expand sustainable tourism destination prototypes to Nan and Wellness Valley areas, extend the CF Hotel low-carbon network, and encourage wider use of the Sustainable Development Goals’ (SDGs) assessment framework • Transform Together o In line with TAT’s evolving role from Tourism Promoter to Tourism Ecosystem Orchestrator o Connecting demand with partners to develop higher-value products, services and experiences o This approach sees tourism as an ecosystem extending beyond leisure into wellness, sport, festivals and other special-interest segments, with growth requiring stronger collaboration across the public and private sectors

A convenience store in Mayo district, Pattani was attacked, with explosion and gunfire reported. The attack came barely 48 hours after a series of coordinated attacks hit 51 locations across three southern Thailand provinces – Narathiwat, Pattani, and Yala

South Korea is targeting 410,000 visitors from Thailand in 2026. The Korea Tourism Organisation (KTO) has strengthened partnership with Thai Airways International and Krungthai Card (KTC) to stimulate travel during H2 2026. The collaboration combines air travel with tourism experiences covering beauty, wellness, shopping, dining, and lifestyle activities. KTC reported that spending by KTC card holders in Korea rose 40% YoY, the second-largest overseas destination by KTC credit-card spending

The Andaman Sustainable Tourism Festival will be held at Laem Phromthep Viewpoint, Phuket, from 28-30 Aug, featuring over 60 shops, restaurants, community products, and handicrafts. The initiative aims to strengthen tourism links between Phuket, Phang Nga, Krabi, Trang, and Satun, while developing sustainable tourism routes and increase community participation

The Foreign Ministry said no Malaysians have been reported affected by the incidents in Yala, Pattani, and Narathiwat. The Ministry advised Malaysians who are in southern border provinces of Thailand to be cautious and follow “all safety advisories, curfews, and security instructions implemented by local authorities”. The Malaysian Embassy in Bangkok and Consulate General in Songkhla are monitoring developments

Multiple bomb blasts and arson attacks were recorded in Narathiwat and Yala on 22 Aug, injuring two people. Narathiwat Special Task Force said the attacks hit 11 locations across the province, damaging vehicles, telecommunications infrastructure, and government property. Sungai Kolok District Chief said the district immediately tightened security and temporarily suspended routes into and out of the town. The Narathiwat Special Task Force imposed a curfew from 10.15pm on 22 Aug until 6am on 23 Aug in response to the incidents

Deputy PM and the Agriculture and Cooperatives Minister visited Nan Province to inspect flash flooding, after Pua district recorded 277.6 mm of rain within 24 hours. Flooding has hit Pua, Phu Phiang, Santi Suk, and Tha Wang Pha districts. GISTDA warned that over 3,900 square km across Sukhothai, Phitsanulok, and neighbouring provinces face high flood risk

Visa announced a year-long collaboration with ASIATIQUE The Riverfront Destination until 30 Apr 2027, integrating over 150 merchants into the Visa Destinations Thailand programme

The Tourism Council of Nan called on the government to focus on preventive measures to mitigate recurring floods during the tourism low season. Advisor at the council noted that the province is attracting more visitors every low season following TAT’s promotion of the area, but annual flash floods result in lost opportunities. He outlined several measures that could help reduce the impact on both locals and businesses, including investing more in flood management infrastructure and reducing monoculture farming. He said many hotels have offered stranded visitors opportunities to extend their stay without additional fees during the flood. He added many upcoming trips were postponed until Sep. President of the Thai Hotels Association said hotels nationwide have recorded strong bookings for Q4, driven by long-haul travellers, especially in the South such as Phuket and Krabi, as well as in Bangkok

Global fitness brand World Gym will open its first club in Thailand at Imperial World Samrong

Assistant Managing Director of Securities Analysis at UOB Kay Hian Securities (Thailand) said the expired peace agreement between US and Iran has prompted markets to become concerned as the Middle East conflict remains a risk to oil prices. He warned that oil prices could potentially reach over $100 USD per barrel “if significant violence occurs and disrupts oil production in the Middle East”

Bangkok’s Wat Saket announced plans for a renovation project, which will include sky gardens connecting the Golden Mount and Mahakam Fort. PTT Plc will act as the main coordinator for the project

The State Railway of Thailand (SRT) aims to double tourism revenue within 3-5 years. SRT Governor said they want to encourage new tourism experiences via trains, which could lead to extended length of stay and attracting tourists to local communities. SRT currently offers three types of special trains – Kiha 183, Royal Blossom, and Prestige. Revenue from tourism trains currently totals 50-80 million THB, compared to the 2 billion THB generated by regular passenger services

The Phuket Hotel Job Fair 2026 was held on 18 Aug at The Pago Design Hotel, featuring over 2,500 positions offered by 100 companies, comprising 80 businesses conducting on-site recruitment and interviews, and 20 participating online through Jobbkk.com. A total of 1,017 applicants registered for the event. The event was organised by the Phuket Provincial Employment Office under the Department of Employment, Ministry of Labour, in partnership with Jobbkk.com Co Ltd.

Bangkok ranked 8th in the 2026 Global Tourism City Attractiveness Index. The index was jointly developed by Yanolja Research, Purdue University’s CHRIBA Institute, and Kyung Hee University’s H&T Analytics Centre. Chiang Mai was ranked 27th in the index

The Digital Economy and Society Minister reported that about 500,000 people registered for the TH-AI Passport programme within hours of its launch. A total of 5 million spots are available for the programme

Hotel and hospitality businesses listed on the Stock Exchange of Thailand have reported their results for Q2 and H1 of 2026. • Asset World Corp Public Company Limited (AWC): o Total revenue of 5.502 billion THB for Q2 2026, +5.6% YoY o Net profit of 1.468 billion THB, +4.6% YoY, and EBITDA of 2.850 billion THB, +4.6% YoY o Its hotel and hospitality business generated revenue of 2.761 billion THB, +5.7% YoY and EBITDA of 742 million THB, +9.7% YoY. EBITDA margin increased from 25.9% to 26.9% o Its commercial business generated revenue of 2.517 billion THB, +13.4% YoY, and EBITDA of 2.137 billion THB, +13.2% YoY o Total revenue of 12.278 billion THB in H1 2026, +7.7% YoY, and net profit of 3.455 billion THB, +2.4% YoY • Central Plaza Hotel Public Company Limited (CENTEL) o Total revenue of 5.968 billion THB in Q2 2026, +2% YoY o Revenue from the hotel business accounted for 44%, up from 43% in Q2 2025, while food businesses accounted for 56%, down from 57% o Total gross profit reached 3.478 billion THB, +6% YoY. The gross profit margin was 60% of revenue, excluding other income, up from 59% in Q2 2025 o Net profit of 176 million THB in Q2 2026, +69% YoY o Total revenue of 12.943 billion THB in H1 2026, +3% YoY, and net profit of 1.253 billion THB, +32% YoY • Dusit Thani Public Company Limited (DUSIT) o Total revenue of 3.633 billion THB in Q2 2026, +113.8% YoY o Net profit of 97 million THB, a turnaround from a net loss of 291 million THB in Q2 2025 o EBITDA reached 761 million THB, +550.4% YoY o Total revenue of 6.903 billion THB in H1 2026, +69.5% YoY o Net profit of 347 million THB in H1, compared with a net loss of 243 million THB in H1 2025 o EBITDA reached 1.621 billion THB in H1, +156.1% YoY • Erawan Group Public Company Limited (ERW) o Total revenue of 1.828 billion THB in Q2 2026, +4% YoY o Net profit of 83 million THB, +31% YoY o EBITDA reached 502 million THB, +1% YoY o After including an exceptional expense of 11 million THB for an early loan repayment fee, it recorded net profit of 72 million THB, +14% YoY o Before exceptional items, total revenue reached 4.084 billion THB in H1 2026, +5% YoY o Net profit reached 472 million THB in H1, +16% YoY, while EBITDA reached 1.337 billion THB, +4% YoY o After including an exceptional expense of 24 million THB for an early loan repayment fee, it reported a net profit of 448 million THB, +10% YoY • Minor International Public Company Limited (MINT) o Operating revenue of 44.276 billion THB in Q2 2026, +2% YoY o Net profit of 3.308 billion THB, +7% YoY o Total revenue of 82.969 billion THB in H1 2026, +2% YoY o Net profit reached 3.957 billion THB in H1, +13% YoY, while EBITDA reached 21.695 billion THB, +3% YoY

The Royal Thai Embassy in Seoul introduced the Thailand Privilege Card programme to a South Korean audience. Thailand Privilege is looking to recruit agents in Korea and promote its one-year Privilege Pass, which offers travel and lifestyle benefits but without visa included

Fairmont Hotels & Resorts, in partnership with Asset World Corp, has opened Fairmont Bangkok Sukhumvit, the first Fairmont hotel in Thailand. The hotel features 416 guestrooms and 58 suites

PM Anutin and the Finance Minister believe NESDC’s upgraded 2.2% economic growth projection for 2026 is still far from satisfactory, arguing that Thailand should aim for 3%-6% growth. The Finance Ministry has borrowed 400 billion THB to stabilise the economy, with part of the funding used for the Thais Help Thais Plus scheme launched in Jun

PM Anutin and the Australian PM held bilateral talks at Parliament House in Canberra. This is the first visit to Australia by a Thai PM in 14 years. The talk covered four main areas – politics and security; economic, trade and innovation cooperation; culture and people-to-people ties; and regional and multilateral cooperation

The Department of Business Development (DBD) inspected 12 tourism businesses during a crackdown on nominee businesses in Koh Tao, Surat Thani, with two businesses found violating laws

Asset World Corp (AWC) is counting on a series of global events to drive hotel bookings in H2 2026, with on-the-books room revenue already 30% above 2025 levels across its Thai properties. Forward bookings as of early Aug is led by Pattaya (+283% YoY), followed by Bangkok (+45%), Chiang Mai (+39%), Krabi (+12%), and Koh Samui (+10%). The group’s hospitality revenue reached 2,761 million THB in Q2, +5.7% YoY. AWC’s Bangkok properties for meetings – such as The Okura Prestige Bangkok, The Athenee Hotel, a Luxury Collection Hotel, Bangkok and Bangkok Marriott Marquis Queen’s Park – are operating at 75% occupancy for the 2026 Annual Meetings of the International Monetary Fund and the World Bank Group from 12-18 Oct, with average daily rates (ADR) up 98% YoY. The Gastech 2026 Bangkok conference from 14-17 Sep is also adding demand in Bangkok. AWC’s Pattaya properties – including Pattaya Marriott Resort & Spa and Meliá Pattaya Hotel – are at 62% occupancy for Tomorrowland from 11-13 Dec, with ADR up 105% YoY. RevPAR in Pattaya rose 169% in Q2 driven by the two hotels it opened in 2025, followed by Chiang Mai at 31% and Koh Samui at 10%. Hospitality EBITDA margin widened from 25.9% to 26.9% on cost control, with EBITDA up 9.7% to 742 million THB. AWC will open the first Fairmont hotel in Thailand, Fairmont Bangkok Sukhumvit, in Aug, with a focus on luxury MICE. The group is also converting The Westin Siray Bay Resort & Spa, Phuket into a Ritz-Carlton, which it expects to triple ADR, and rebranding the Jubilee Prestige Hotel Ratchadapisek as a JW Marriott, which it expects to double ADR

NESDC reported that the Thai GDP grew 1.9% in Q2 2026, down from 2.8% in Q1. The Finance Minister said the slower economic growth is close with the ministry’s previous estimate. He noted the impact of the Middle East conflict, which began in late Mar and affected the economy throughout Q2

TAT is implementing a “more focused regional strategy” in China to accommodate Chinese travellers that are increasingly more diverse in how they choose destinations and experiences. • TAT’s Shanghai Office is targeting premium travellers through wellness and experiential tourism. It is collaborating with Chinese mindfulness and holistic wellness platform LANN Space and OTA Tuniu.com to promote restorative travel experiences in Saraburi and Khao Yai under the “Healing is the New Luxury” banner. TAT is also promoting the “Amazing Thailand, The Journey Your Heart Leads” brand through over 2,500 promotional video screenings at five cinemas in Shanghai during summer • TAT is promoting experiential tourism and destinations around Rayong and Hua Hin to over five million viewers through a live Nanjing International Television programme • TAT’s Chengdu Office is focusing on sport tourism and creator-led content. It is collaborating with Chinese sports travel company Zx-tour, which specialises in marathon packages. TAT also organised the “Offline Sharing Session for Amazing Thailand Marathons” in Chengdu, engaging fitness lovers from Sichuan and Chongqing and promoting marathon and running events in Sukhothai, Kamphaeng Phet, Buri Ram, Hua Hin, and Songkhla • TAT hosted Chinese content creators on a fam trip to Chiang Mai and Chiang Rai for community experiences • TAT’s Beijing Office is targeting families for summer holidays and capturing demand in secondary provincial markets • TAT and major tourism partners in Jilin Province hosted the “Cool Summer Breeze: Long-Lasting Friendship Between Jilin and Thailand” in Changchun, featuring Songkran-themed activities, Thai cuisine, handcrafts, and contemporary performances. The event welcomed over 80,000 participants. Direct airline seat capacity between Jilin Province and Thailand has risen by 7% YoY

A social media post by a Malaysian tourist claimed that his group of 17 Malaysian motorcyclists received 15 tickets totalling about 15,000 THB during a nearly 3-hour traffic inspection by Hat Yai Police. The video went viral and included a call for Malaysians to boycott Hat Yai. Hat Yai Police disputed several claims, noting that some of the motorcycles had modified flashing rear lights, while others seemed to have excessively loud exhaust systems. The police claimed it had issued nine tickets with total fines of 12,000 THB

The Immigration Bureau has approved in principle Suvarnabhumi Airport’s plans to open its Auto Gate lanes to travellers from 31 more nationalities by end-Aug. The airport handles around 190,000 passengers daily in peak season and 140,000-150,000 daily in low season. International arrivals account for around 70,000 passengers daily. The Auto Gate expansion is expected to add about 6.5 million potential users, as well as 900,000 long-term visa holders. Officials expect the gates to handle 53% of arriving passengers once the system is fully running

The Thailand Convention and Exhibition Bureau (TCEB) will host the Thai Plus 2026 Shenzhen, its largest-ever international tradeshow, from 9-10 Sep at the Shenzhen Convention and Exhibition Center (SZCEC). The B2B showcase will gather nearly 100 Thai public, private, and academic organisations to tap into the southern China market for business events tourism and emerging industries. TCEB President expects over 1,500 visitors, including 1,000 high-spending B2B buyers, and expects to facilitate over 800 business matching meetings. The event aims to generate an estimated 1 billion THB in business value as well as a number of MoUs across technology, innovation, and exhibitions

Director of Southeast Asia Public Policy at TikTok said Thailand could capitalise on a growing “discovery economy” for its tourism, food, wellness, hospitality, and culture sectors, as online content, creators, and communities increasingly turn digital discovery into spending on products, travel, food, and other experiences. TikTok and Accenture’s research forecast Thailand's creator economy to grow to 5.7 trillion baht by 2030. TikTok has trained over 82,000 Thai SMEs and One Tambon, One Product entrepreneurs to transform local products and heritage into digital commerce opportunities. It has also linked agricultural sellers with creators to reach new audiences, with one initiative generating 10X more revenue in its first week

The Tourism Ministry reported that Thailand welcomed 19,759,655 international arrivals from 1 Jan-15 Aug, -2.91% YoY, generating an estimated 957.62 billion THB in visitor spending. China was the top source market with 3,330,481 visitors, followed by Malaysia with 2,496,831; India with 1,456,696; Russia with 1,140,441; and South Korea with 729,367. Thailand welcomed 612,643 international arrivals during the week of 9-15 Aug, -3.79% WoW. Short-haul markets accounted for 413,815 arrivals, -1.76% WoW, while long-haul markets accounted for 198,828 arrivals, -7.76% WoW. China remained the top source market for the week with 123,410 arrivals (-4.02% WoW), followed by Malaysia (60,049 visitors, -5.05% WoW), India (41,047; +4.67%), Japan (30,666; +13.71%, driven by the Mountain Day and Obon holiday period), and South Korea (25,858; +5.78%)

Deputy PM and Commerce Minister outlined four priorities for Thailand’s sustainable growth amid uncertainties from geopolitics, technology, trade barriers, and shifting supply chains, to address three gaps: the value gap, by shifting from volume to value creation; the market gap, by finding new markets and engines of growth; and the participation gap, by giving SMEs bigger opportunities to contribute to economic growth. The four priorities are unlocking markets, unlocking value, unlocking opportunities, and unlocking trust and resilience

Phuket will host the Thailand Greenest Cities Forum & Expo @ Phuket 2026 from 24-26 Sep. The forum will see the signings of four MoUs, covering clean energy cities and buildings; food waste reduction and the circular economy; developing the South as a medical and health hub; and creating green, ecological, and resilient cities. Ten provincial administrative organisations, 75 municipalities and sub-district administrative organisations, and over 50 hospitals, hotels, property firms and medical businesses are expected to participate in the forum. Handling food waste will be a focus, with the province aiming to have at least 50 local administrative organisations cutting food waste by 80%, and at least 10 local authorities and 30 hotels, hospitals, educational institutions, and property companies to adopt clean energy by 2040. The initiative is projected to generate an economic value of at least 50 billion THB per year by 2040

The Tourism and Sports Ministry has reported that Thailand expects to start collecting a 450 THB tourism fee from Apr 2027, and that the tourism fee is seen as a reliable method of avoiding sole reliance on the fiscal budget to remain competitive. The tourism permanent secretary noted that she did not expect the new fee to impact tourism sentiment. A large portion of the fee would be allocated to a tourism fund, travel insurance for visitors to Thailand, development of infrastructure and attractions, and research and marketing. Tourists would be able to re-enter Thailand without paying an additional fee within 30 days of their initial entry. The collection method is still being determined, whether through hotels, airlines, upon arrival or through the Thailand Digital Arrival Card. The 450 THB now needs to undergo a public hearing with stakeholders in the next 30 days, after which the details would be finalised and submitted to cabinet for approval. Arrivals by sea or land would be one year later due to complications in collecting the payment. The fund would be managed by a board, with the private sector invited as observers

A longtail tour boat capsized in the sea near Laem Hang Nak off Krabi on 15 Aug, leaving seven people injured. The boat was carrying 10 Indian tourists, a guide and the boat operator

Central Retail recorded a core profit of over 5 billion THB in H1 2026, +42.5% YoY. Revenue reached 126.6 billion THB, +2.4% YoY. Revenue for Q2 2026 reached 60.1 billion THB, +3.5% YoY, while core profit more than doubled to 2.11 billion THB. Sales to tourists grew over 9% in Q2

The Thai Chamber of Commerce’s business confidence index has fallen to a 35-month low amid weak income and purchasing power, high household debt, and rising costs. Only the North and South recorded improvement, and only by 0.1 points. Respondents also remain concerned about the Middle East conflict, as well as the Thai-Cambodian border conflict, Thailand’s economic situation, and the rising living costs. Outlook across most sectors – consumption, investment, tourism, agriculture, industry, trade, and border trade – are expected to weaken over the next six months, with only the service sector indicating an improvement. The Chamber has outlined several issues for the government to address, including volatile costs, weak purchasing power, liquidity shortages among businesses, risks facing the agricultural sector, and foreign capital